Attention is easy. Conversion is hard. Every Web3 project can generate buzz, but few know how to turn that into users, holders or a community. The problem? Poor or no structure. • They chase hype instead of alignment. • They skip the "why" and jump straight to the "what". •

teams see successful marketing as being the talk of the town every day. wrong. even viral topics fade after a few days. if you force it, you burn money and trust. the real goal: convert that attention so the next time something happens, more people are there to support.

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5 ways to ruin your kol campaign fast: 1) post before there’s anything to talk about 2) use only big names 3) try to force daily attention 4) give community nothing new to react to 5) forget the founder voice

right vs wrong the wrong way: pay influencers → hope people care. the right way: create an event → let influencers frame the conversation.

5 things that kill projects fast: - changing the message every week - letting randoms set the narrative - relying on farming instead of real community - paying for hype before people understand - mistaking noise for adoption

3 things i used to get wrong about launches > thought day one was the start. it’s not. > thought reach meant success. it doesn’t. > thought one big spike was enough. it never is

lessons i keep repeating: > clarity comes before hype > repetition makes things stick > skepticism answered publicly builds trust > proof > promises > culture makes it last

founders underestimate how boring consistency feels. > you need to post until you’re sick of hearing yourself > the market is just starting to remember when you’re tired of it > one-off spikes fade, staying steady builds memory > most people forget you after 24 hours

the easiest way to kill hype before it starts 1. pay big names to shill too early 2. give them the same script 3. stop posting right after launch 4. watch trust collapse fix = build trust first, then amplify.

the 5-minute clarity test that saves launches 1. explain your project to someone in 1 line 2. wait 5 minutes 3. ask them to repeat it back 4. if they can’t → you’re not ready to launch clear > hype.

been working behind the scenes with the 0g team and seeing the launch go live yesterday only confirmed why infra projects like this matter. execution > hype. crypto needs more of it.

everyone wants to “go viral.” nobody wants to admit virality lasts 3 days max. the real game is stacking those 3-day spikes into long-term memory.

if you’re a crypto product and want to last, start with: 1. roll out your product clearly 2. get real supporters who like your product 3. grow presence step by step only then do you talk token.

influencer marketing doesn’t fail because influencers are bad. it fails because teams expect influencers to make people care about nothing. if you give them nothing, they give you nothing.

the secret to kol marketing that actually works (and why most teams miss it) most people roll their eyes when they hear “kol marketing.” i get it. you’ve seen teams pay 6 figures, get a bunch of posts, and then… nothing. no new users, no real community, no one cares the

what i tell teams in private: if… • respected people aren’t posting, you don’t exist • you stop posting after launch, you die • you try to skip steps, the market punishes you • you don’t define your story, others will • you think followers = trust, you’re already lost

people love to argue about macro vs micro KOLs: - macro = more reach v micro = less reach - reach means nothing if people don’t care what’s said - respected with 5k followers > random with 500k - the right role matters more than the size of the account - ask: “do people listen

here’s the thing with kaito: it can spread a fire, but it can’t start one. you need respected voices to spark the first flame. then kaito can pour gasoline on it.

old me used to think kaito was the solution. i don’t anymore. kaito is a tool. but most teams use it like it’s the whole campaign. what happens? you end up with hundreds of posts… but no one important cares. it’s chatter without direction. the only way kaito works is when

the fun part is talking about tokens the hard part is building real demand for your product but only one of those gives you a future and it’s not the token

the easiest way to shoot yourself in the foot is this: show up to the market with a token before anyone understands your product.