Most GTM strategies in Web3 fail. Not because of the product, but because there’s no real strategy. Here’s how to actually structure a GTM that drives real adoption:.🎥

Let’s be real… most TGEs fail. It’s not because of the market. Not because of the tech. But because the team had no real plan. Don’t end up in the post-launch graveyard:.🎥

We’ve been talking a lot about GTM lately because without it, nothing sticks. And your TGE? That’s your go-to-market for the token. Tomorrow, we’re dropping a full breakdown on how to get it right. Until then, get in the headspace here:.🎧

Each phase has its own objectives, timelines, channels, activities, resources, and KPIs. Map them out before you do anything else. Not sure where to start?. We broke it all down (with examples) in our latest video:.🎥

📈 Phase 3: Post-Launch. This is where most teams drop the ball. Instead of fading away:.> Kill what doesn’t work.> Scale what does.> Listen to your power users.> Start building growth loops.> Track KPIs and iterate. Your launch isn’t the finish line, it’s Day 1 of having a live.

🚀 Phase 2: Launch. Now it’s time to hit the gas!.> Amplify the message.> Double down on channels that work.> Reinforce distribution (paid + organic).> Focus on onboarding and activation. In this phase, it’s about usage.

🔥 Phase 1: Pre-Launch. Let’s warm the market. > Build awareness.> Start your narrative.> Seed the community.> Build a waitlist.> Test channels. This phase is about building conviction. You’ll know it’s working when power users start asking you to launch.

🔍 Phase 0: Discovery & Validation. Before you even build, test demand. > Is this a real problem?.> Does anyone want it?.> Would they pay for it?. Run private betas, talk to users, gather signals. If validated, move to the next phase. If not, go back to the drawing board.

You don’t need a “viral campaign”. You need a structured GTM strategy that builds awareness, usage, and retention, on repeat. Here’s a simple GTM structure we use with our clients 🧵.

And here’s what to do instead:.

If you're still searching for the “perfect” GTM playbook… stop. Here’s why 👇

GTM done right aligns product, story, audience, and timing. It’s a system that compounds over time. Learn how to structure it on our latest video:.🎥 .

And don’t ignore your market context. You’re never launching in a vacuum. Understand the landscape, the narratives, and how you position yourself within it.

Your product isn’t just a list of features. It’s a story. When you communicate its purpose and value clearly, users are more likely to stick around for good.

You’re not marketing to “crypto users.”.You’re solving a specific problem for a specific type of user. The deeper you understand them, the more your GTM will resonate and convert.

What makes a GTM strategy actually work?. It starts with clarity on three things:.> Your audience. > Your product. > Your market. Miss one, and your messaging, timing, or targeting will likely be off.

Too many projects treat GTM like a last-minute growth hack. In reality, it’s the foundation for everything, from community to usage to retention. If you don’t build for go-to-market from the start, you’re building blind.

First mistake: thinking GTM just means “marketing.”. GTM is way bigger. It’s how you actually get people to use your product, and keep using it. It’s product design, token mechanics, distribution, and yes, marketing.

Most crypto GTM plans go like this:.Raise. Build. Launch. Hope someone shows up. That leaves them with:.> No users.> No traction.> No feedback loop. Let’s talk about why that doesn’t work, and what to do instead. 🧵.

Watch the full video:.

Most teams treat GTM like a side quest. It’s not. And thinking that way is how you lose users. This clip breaks down what GTM really means in crypto. 👇