Jaylen Moses C/O 2024 5’11 170

As the college sports industry sits on the brink of historic change, an unexpected spending disparity looms — and some mid-majors will be able to take advantage of it in basketball.

Welcome to a new era.

Explore why the term ‘revenue generation’ is misleading in college athletics and how House vs. NCAA is prompting a rethinking of financial strategies.

With revenue sharing beginning this year, how will college athletic departments choose to distribute revenue to student-athletes in various sports?

Despite earning billions annually, college athletic departments blame players for "unsustainable" environment but they've created the situation.

Elijah Harrison - Saf - C/O 26