Wybe Magermans
@wybe
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Following
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132
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Branding junkie who spends too much time looking for good tunes. Director at WMH&I and BRANDED.
London
Joined January 2009
We hosted our first-ever Dine & Discover, and (if we say so ourselves) it was a brilliant success! With the theme “No Funny Business: Navigating Humour in Marketing,” we were joined by four amazing speakers: Sami Abusamra, Alex Gordon, Hannah Robinson and Mark Daniels.
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High Liner Foods just reeled in Gold at the @Transform Awards North America for Best Visual Identity, and Silver for Best Internal Communications. 🏆🎉 This comes on the heels of two earlier wins at the Transform Awards Europe. #BrandTransformation #VisualIdentity
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'The most revolutionary approach might be to embrace what others overlook' Alice Pukhova shares tips on how to be an anti-disruptor https://t.co/HYEFOne0iW
mediacat.uk
'The most revolutionary approach might be to embrace what others overlook'
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Challenger brands - they are everywhere. Perhaps the most revolutionary approach might be to embrace what others overlook. Meet the anti-disruptors in finance, alcohol and pet care. @wmh_and_i Creative Researcher, Alice Pukhova explains in @MediaCatMag
https://t.co/cuCC6OiHoK
mediacat.uk
'The most revolutionary approach might be to embrace what others overlook'
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I do advertising things too. And sometimes I talk about them. Very excited to be at @wmh_and_i for a talk about what type of “funny” campaigns may need. https://t.co/cbEjIQia8i
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This is an amazing win. People’s Choice for our Super Flexible Not Superhuman campaign #eds
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No Funny Business. Join this FREE @wmh_and_i event and dive into how humour is reshaping marketing. It will feature presentations and a panel discussion with illustrators, directors, culture experts, and writers. Together with some tasty food & drinks. https://t.co/wJzPK50Bhw
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Excited for WMH&I’s first "Dine & Discover" - an expanded version of our popular Lunch & Learn series - on 19th September from 6-8 PM. This free event will feature inspirational presentations and a panel discussion about creativity with delicious drinks and snacks!
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I haven't been more pleased to be in my 40ies! Being recognised by @Campaignmag 40 over 40 for my work in LGBTQ+ advocacy and the creative sector is not just a personal achievement, but a testament to the importance of inclusion in our industry. Thank you to Campaign 🙏🥳
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There’s more to Pride than a rainbow flag slapped behind a logo for a month. As creatives, you’ve got the chance to raise your (bubble-covered) hands and speak up against rainbow washing. #pride #rainbowwashing
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Political slogans for the upcoming general election must therefore resonate with this unsettled atmosphere. Alice Pukhova, Creative Researcher at @wmh_and_i, in @MediaCatMag
https://t.co/tTr77c1YX4
mediacat.uk
Make Marketing Great Again... we asked our network their thoughts
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My thoughts in @TheDrum on the survival of the cheapest in the creative industry. Seniority ≠ experience. https://t.co/DcI3uQfw0E
thedrum.com
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Is techno-futurism running the world? It predicts a future unimaginably great because of technology curing us of all our ailments. Read @wmh_and_i article on why it might be wrong and it might be right. #technofuturism #brandingthefuture
https://t.co/272PmlZFRw
wmh-i.com
Why should marketers care about Techno-futurism? Two compelling views: it might be wrong and it might be right.
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CREATE. PLAY. REPEAT. @GameStop revolutionises the gaming market with the launch of CANDY CON, an innovative range of customisable controllers. @wmh_and_i devised the name, identity and packaging, together with the launch campaign across print, social media, digital and in-store
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This Earth Day, @mediashotz included me alongside other marketing leaders to discuss proactive steps in sustainability. My focus? The critical role of agencies in combatting greenwashing. #EarthDay2024
mediashotz.co.uk
Read what some of the leading media and adtech thinkers are doing to reduce plastic use as Earth Day 2024 kicks off.
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Thrilled to announce the triple trophies at last night's Transform Awards Europe! Our diverse portfolio — from plant-based foods to educational charities — has earned recognition. Thanks to our partners Thryve, High Liner Foods, @InspireEBP, our team and @TransformSays
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Money is scary, but there is an app for it! @wmh_and_i Creative Researcher, Alice Pukhova, explores how new apps are building trust in finance amongst Gen Z in @TheFSForum. #financialservices #brandtrust
https://t.co/4G9GhQEhk8
thefsforum.co.uk
Case studies, tutorials and tips for marketers responsible for implementing marketing strategy and campaigns.
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A Creative High Five - @wmh_and_i new studio window inspired by and designed in collaboration with Dallington School, to highlight that creativity flourishes at any age. #PowerofCreativity
https://t.co/LVhUldGMMx
wmh-i.com
Striking new window display
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When Mascots Go Rogue! Brand mascots often stick closely to the conventions with their friendly optimism. What happens if a mascot deviates from the script and goes rogue? @wmh_and_i creative researcher tells more in @MediaPost
https://t.co/4OZPIN8dhF
mediapost.com
What would happen if a brand mascot were to deviate from the usual friendly, optimistic script? Like Quiznos' visually jarring Spongmonkeys?
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