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Bill Scully Profile
Bill Scully

@waterguy

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Bill Scully is a Digital Marketing and International Search Engine Strategist at Digital Marketing Fuel, LLC, and International Web Mastery and podcast host.

Tolland, CT
Joined May 2008
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@IntlWebMastery
International Web Mastery
4 days
Black Friday is here — and it’s feeling generous. 🎉 Get 70% off the HREFLang Masterclass (yes, really). If global SEO has been on your “later” list, this is your sign. Use code blackfriday before it’s gone. 👉 https://t.co/hCiDlkads5 #blackfridaydeals #BlackFriday2025
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@waterguy
Bill Scully
8 days
The answer everyone has been waiting for... No! Google does not support the llms.txt file. https://t.co/E3KgYpkaTJ
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@waterguy
Bill Scully
8 days
“Pages can jump in and out of the index because benchmarking thresholds move daily.” — Adam Gent Want to know how this affects your global site strategy and what to do about it? Links Below
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@waterguy
Bill Scully
8 days
Google actively de-indexes pages, often unnoticed by businesses. The "Crawled previously indexed" status is a warning, and pages not crawled in ~130 days are at high risk. Are your pages escaping the index? Tune in to discover hidden indexing truths:
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internationalwebmastery.com
Learn how Google indexing really works as Adam Gent joins Bill Hunt and Bill Scully to discuss index performance, page quality signals, crawled previously indexed pages, and how AI influences search...
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@waterguy
Bill Scully
10 days
Not naming names. I've been waiting for two week!
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@waterguy
Bill Scully
10 days
This is an excellent episode on Google's current crawling and indexing. I learned a lot. Adam has got to be one of the top experts on the topic!
@IntlWebMastery
International Web Mastery
10 days
New episode is out 🎙️ We talked with @Adoubleagent about what really drives Google’s indexing decisions, quality signals, fluctuating index status, core update removals, and more. Give it a listen and level up your indexing know-how. https://t.co/kv4eMIoCru #googleindexing
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@waterguy
Bill Scully
14 days
Myth: Great content always ranks. Reality: Google needs clear signals to understand great content. If your layout, structure, or markup confuses the algorithm, you’ll lose visibility. This article covers what search engines actually look for.
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digitalmarketingfuel.com
Search engines read pages through signals taken from order, layout, and text flow. They score these signals to judge meaning, clarity, and value. Several
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@waterguy
Bill Scully
15 days
AI search changed the game. Ranking is no longer the finish line. Selection is.
linkedin.com
Microsoft’s product team shared an important message in a blog post. AI assistants do not read a page from top to bottom.
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@waterguy
Bill Scully
18 days
I was thinking... If AI Overviews are “just summaries”… Why do they rank them above every expert source that did the real work?
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@waterguy
Bill Scully
20 days
Myth: Alt text is all you need for image SEO. Reality: Google’s algorithm considers over 50 image-related signals, many schema-based. From licensing info to family friendliness, the Content Warehouse leak confirms image SEO is more technical than we thought.
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@waterguy
Bill Scully
1 month
Even highly qualified visitors abandon their journey. Why? Website friction. Too many form fields, slow page load times, or misaligned content can stop a conversion. Customers want quick answers and a smooth path. We explore issues in the lead pathway https://t.co/0edtrTrYs9
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@waterguy
Bill Scully
1 month
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@waterguy
Bill Scully
1 month
We talk about how to achieve this. Gain insights on building your brand’s authority in AI-driven search. Listen to our podcast, "Optimizing for AI Searcher Behavior": https://t.co/0edtrTrYs9 #ContentStrategy #AIContent #DigitalPresence
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@waterguy
Bill Scully
1 month
Companies struggle with dropping lead numbers. The issue can be what content appears in AI results. To capture attention, content must be complete, and helpful. Authority and trust remain vital. If you are not in authentic, authoritative sources, you may not make the cut.
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@IntlWebMastery
International Web Mastery
1 month
90% of B2B buyers now use AI (yes, ChatGPT) to find products and suppliers. They’re not Googling — they’re prompting. And AI decides who’s worth talking to. Bill Hunt & Bill Scully on how AI is reshaping B2B buying: https://t.co/ITiXkdFbks #B2B #AI #DigitalMarketing
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@waterguy
Bill Scully
2 months
Need an online Markdown editor? I love this! Import a HTML file and watch it magically convert to Markdown. Edit Markdown and watch it update the WYSIWYG HTML file. Also on Github as open source. Share the love. https://t.co/dRmHrrViUS
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@waterguy
Bill Scully
3 months
Global Web Leaders: Balancing central control with regional marketing needs is a constant battle. Discover when a hybrid website strategy makes sense to support long-term growth and empower local teams. Explore the episode:
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@waterguy
Bill Scully
3 months
Tune in to hear more:
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@waterguy
Bill Scully
3 months
For growth managers: If 20-30% of your products differ by market, a language-only site isn't enough. True localization considers cultural differences, trust signals, and legal regulations for conversions. How deep does your localization go? #GlobalExpansion #WebEffectiveness
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