Did you know there are 3 types of digital media? Today's post introduces you to the 3 types of digital media — earned, owned and paid. Just like a stool needs 3 legs for stability, it takes all 3 of these to have top-performing digital media campaigns.

Planning a major acquisition? Today's blog explains a concept you need to consider — TCO. The upfront cost won't be your only cost when buying new technology or building a new facility. Learn how to calculate TCO with our simple formula.

Your tone of voice tells someone immediately how you feel. And that's true when you create your brand's tone of voice. Today's blog explores the ways that we create tone. From consistency to personality to differentiation, tone sets your brand apart.

Today's post introduces you to 6 digital marketing campaigns that hit their target. No matter what your product or service, learn how to utilize all available digital resources to craft your message for your target audience.

Narrative design involves creating a unique story about your product to help it stand out. It's often used to connect with customers on an emotional level, which can lead to more loyalty and engagement. Learn about creating a narrative design today!.

Do you understand the meaning and value of organic traffic? Simply put, organic traffic is the visits to your website or blog that occur without placing ads. While organic traffic is not free, it's one of the best investments you'll make.

Have you always been on the fence about the effectiveness of interactive content? We hope our compilation of these 12 interactive content statistics will help you better understand how interactive content performs and convince you to embrace it.

Data, data everywhere — but which data do you need? And how do you collect it? Our blog today explores data collection, from planning and collection to tools for analyzing. We've also included an Interactive Content Guide for you to download today.

Content marketing’s purpose is to attract and retain customers by creating and distributing relevant and valuable content. Learn everything you've always wanted to know about content marketing: its benefits, best practices, examples, tools, etc.

No matter how good a product or service is, customers will still have a few reservations before firming up their purchase. Our post examines ways to help your sales/marketing staff overcome objections . Learn more about the 4 P’s of objection handling.

As a social media manager, you want to make your work more efficient and effective, right? Why not take advantage of various tools that can help you do your job? With these 23 social media tools, you can make the most out of your campaigns.

Want to increase the number of higher-quality leads? Learn how demand generation differs from lead generation. We'll share 15 demand generation tools to help automate, strategize and nurture leads.

You've heard of the 5 P’s of marketing, but what are they? The 5 P’s are the fundamental components that influence buyers' decisions. Today's blog post defines the 5 P’s and explores ways to incorporate the 5 P’s of marketing into your digital strategy.

Could AI writing be part of your digital content creation? Just think about the number of blog posts that you need every month. Today's post introduces you to 7 excellent artificial intelligence software tools, plus tips to help you use AI effectively.

Can product cannibalization hurt your company? Today, our post delves into the nuances of new product introductions when you already have a loyal customer base and solid revenue flow. Learn more about the pitfalls of product cannibalization.

Today's post reveals what a toxic backlink is and how toxic backlinks can hurt your SEO efforts and damage your search engine rankings. Learn what makes a backlink toxic, how to audit your website for toxic links and how to remove them.

How can you personalize your marketing? Today's post shows you ways to create and utilize a customer database to boost revenue and increase customer satisfaction. Triggered emails and loyalty programs are critical components of one-to-one marketing.

Do you want your customers to keep coming back for more and tell their friends about your business? A loyalty loop allows you to track a customer's purchase journey to determine what you can do to retain them and make them recommend you to other people.

.ORG vs .COM vs .NET, which extension should you choose for your business? Our blog post helps you understand what each of these means and which is suitable for your business. You'll also learn how to choose the right domain name.

You need interactive content to capture the attention of your audience. It's more effective than a standard lecture. Our blog post discusses 12 best interactive content tools to make your work more efficient. Read on and make a suitable choice.