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Trust & Will

@trustandwill

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Helping 1M+ families plan for the future. EstateOS powers AI-driven estate planning for families & financial pros. Featured on CNBC's Disruptor 50.

San Diego, CA
Joined August 2017
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@trustandwill
Trust & Will
2 months
Most people think estate planning is only about wills & rich families. But there are some surprising facts everyone should know. đŸ§”đŸ‘‡
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@trustandwill
Trust & Will
5 days
We’re entering the largest wealth transfer in history—over $84 trillion by 2045. Yet, 67% of heirs say they plan to switch advisors after inheriting. Advisors who integrate estate planning early aren’t just protecting assets, they’re protecting relationships across generations.
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@trustandwill
Trust & Will
6 days
In his latest piece for @FastCompany, our CEO & Co-Founder @CodyBarbo shares how we’ve reimagined one of life’s most uncomfortable topics: estate planning. 👉 Read the full article here:
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fastcompany.com
Rebrand death, family, and legacy through the power of storytelling.
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@trustandwill
Trust & Will
7 days
If you’re an advisor or attorney, ask every client one simple question this quarter: 👉 “Has anything in your life changed since we last reviewed your plan?” It’s the easiest way to prevent the hardest conversations later. #EstatePlanning #FinancialAdvisors #WealthManagement
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@SnappyKraken
Snappy Kraken
7 days
When clients say they’d switch advisors over estate planning, it’s a clear signal: this service matters. Estate planning builds trust, deepens relationships, and completes the holistic financial picture.
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@codybarbo
Cody Barbo
7 days
Incredibly proud of the team for all the hard work in bringing the Non Profit Platform to life. Over 7+ years we’ve had our members name over 20,000+ charities with billions (yes with a B) of bequests going to them. Very excited to see the continued impact here in the coming
@trustandwill
Trust & Will
8 days
Introducing the Trust & Will Nonprofit Platform—your new hub for smarter, easier planned giving. We're empowering nonprofits to connect with donors, grow legacy programs, and unlock new impact opportunities. 🌟 Real-time donor insights 🧰 Powerful giving tools 💾 Free to start,
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@trustandwill
Trust & Will
8 days
5/ “How do you prefer to communicate and learn about your finances?” Millennials value autonomy — they may want bite-sized digital updates, not long meetings. Adapting to their style = higher engagement and retention.
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@trustandwill
Trust & Will
8 days
4/ “What’s one financial decision you’re proud of — and one you’d do differently?” Uncovers their money mindset and creates space for empathy and education.
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@trustandwill
Trust & Will
8 days
3/ “If something unexpected happened, who would you want making decisions for you?” A subtle but crucial segue into powers of attorney and healthcare directives—topics often overlooked by younger clients.
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@trustandwill
Trust & Will
8 days
2/ “Who do you want your money to impact — and how?” Opens the door to legacy, philanthropy, and estate planning without using intimidating legal language.
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@trustandwill
Trust & Will
8 days
1/ “What does ‘financial freedom’ look like to you?” Millennials often define success by flexibility, not retirement age. This question reveals goals around work-life balance, entrepreneurship, or early family support.
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@trustandwill
Trust & Will
8 days
5 questions every advisor should ask their Millennial clients if they want to build trust and longevity 👇
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@trustandwill
Trust & Will
8 days
Introducing the Trust & Will Nonprofit Platform—your new hub for smarter, easier planned giving. We're empowering nonprofits to connect with donors, grow legacy programs, and unlock new impact opportunities. 🌟 Real-time donor insights 🧰 Powerful giving tools 💾 Free to start,
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@trustandwill
Trust & Will
9 days
Think estate planning doesn’t apply to you? Do this 5-minute check: 💳 Do you have a bank account? 🚗 Own a car? đŸ¶ Have a pet? 🧒 Or dependents? If you said yes to any of these, you need a plan—not later, but now. #EstatePlanning #FinancialWellness #FinancialLiteracy
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@trustandwill
Trust & Will
12 days
The kids are asking for legally-valid, state-specific, digital estate plans this year
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@trustandwill
Trust & Will
12 days
We can’t wait to connect with the advisor community at IMPACT¼2025—the premier event for innovation, insights, and inspiration in wealth management. Swing by our kiosk (located at TECH27) to chat with our team. Can't make it to Denver? Schedule a demo with our team:
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@trustandwill
Trust & Will
13 days
Did you know? 📊 60% of people would consider sharing their planned giving intentions with the nonprofit they support. This insight from Trust & Will’s 2025 Estate Planning Study highlights a powerful opportunity for nonprofits: open conversations about legacy giving aren’t just
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@trustandwill
Trust & Will
15 days
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@trustandwill
Trust & Will
15 days
According to Trust & Will’s 2025 Estate Planning Study, these are the top causes people choose to support through their legacy: đŸŸ Animal Welfare – 27% đŸ„• Food Security – 25% 🧬 Healthcare & Medical Research – 22% Your estate plan can be a powerful tool for impact. 👉 Explore
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@trustandwill
Trust & Will
16 days
Yesterday at @money2020 USA in Las Vegas, our CEO @codybarbo  joined Erin Crawford, VP & Head of Consumer Digital at @FifthThird, to share how together we’re transforming what it means to protect consumers. In their session, they discussed our first-of-its-kind initiative:
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