Trust & Will
@trustandwill
Followers
4K
Following
8K
Media
558
Statuses
3K
Helping 1M+ families plan for the future. EstateOS powers AI-driven estate planning for families & financial pros. Featured on CNBC's Disruptor 50.
San Diego, CA
Joined August 2017
Most people think estate planning is only about wills & rich families. But there are some surprising facts everyone should know. đ§”đ
2
0
5
Weâre entering the largest wealth transfer in historyâover $84 trillion by 2045. Yet, 67% of heirs say they plan to switch advisors after inheriting. Advisors who integrate estate planning early arenât just protecting assets, theyâre protecting relationships across generations.
0
0
1
In his latest piece for @FastCompany, our CEO & Co-Founder @CodyBarbo shares how weâve reimagined one of lifeâs most uncomfortable topics: estate planning. đ Read the full article here:
fastcompany.com
Rebrand death, family, and legacy through the power of storytelling.
0
2
5
If youâre an advisor or attorney, ask every client one simple question this quarter: đ âHas anything in your life changed since we last reviewed your plan?â Itâs the easiest way to prevent the hardest conversations later. #EstatePlanning #FinancialAdvisors #WealthManagement
0
0
1
When clients say theyâd switch advisors over estate planning, itâs a clear signal: this service matters. Estate planning builds trust, deepens relationships, and completes the holistic financial picture.
0
1
2
Incredibly proud of the team for all the hard work in bringing the Non Profit Platform to life. Over 7+ years weâve had our members name over 20,000+ charities with billions (yes with a B) of bequests going to them. Very excited to see the continued impact here in the coming
Introducing the Trust & Will Nonprofit Platformâyour new hub for smarter, easier planned giving. We're empowering nonprofits to connect with donors, grow legacy programs, and unlock new impact opportunities. đ Real-time donor insights đ§° Powerful giving tools đž Free to start,
0
2
3
5/ âHow do you prefer to communicate and learn about your finances?â Millennials value autonomy â they may want bite-sized digital updates, not long meetings. Adapting to their style = higher engagement and retention.
0
0
0
4/ âWhatâs one financial decision youâre proud of â and one youâd do differently?â Uncovers their money mindset and creates space for empathy and education.
1
0
0
3/ âIf something unexpected happened, who would you want making decisions for you?â A subtle but crucial segue into powers of attorney and healthcare directivesâtopics often overlooked by younger clients.
1
0
0
2/ âWho do you want your money to impact â and how?â Opens the door to legacy, philanthropy, and estate planning without using intimidating legal language.
1
0
0
1/ âWhat does âfinancial freedomâ look like to you?â Millennials often define success by flexibility, not retirement age. This question reveals goals around work-life balance, entrepreneurship, or early family support.
1
0
0
5 questions every advisor should ask their Millennial clients if they want to build trust and longevity đ
1
0
0
Introducing the Trust & Will Nonprofit Platformâyour new hub for smarter, easier planned giving. We're empowering nonprofits to connect with donors, grow legacy programs, and unlock new impact opportunities. đ Real-time donor insights đ§° Powerful giving tools đž Free to start,
0
0
2
Think estate planning doesnât apply to you? Do this 5-minute check: đł Do you have a bank account? đ Own a car? đ¶ Have a pet? đ§ Or dependents? If you said yes to any of these, you need a planânot later, but now. #EstatePlanning #FinancialWellness #FinancialLiteracy
0
0
0
The kids are asking for legally-valid, state-specific, digital estate plans this year
0
1
2
We canât wait to connect with the advisor community at IMPACTÂź2025âthe premier event for innovation, insights, and inspiration in wealth management. Swing by our kiosk (located at TECH27) to chat with our team. Can't make it to Denver? Schedule a demo with our team:
0
0
0
Did you know? đ 60% of people would consider sharing their planned giving intentions with the nonprofit they support. This insight from Trust & Willâs 2025 Estate Planning Study highlights a powerful opportunity for nonprofits: open conversations about legacy giving arenât just
0
0
1
According to Trust & Willâs 2025 Estate Planning Study, these are the top causes people choose to support through their legacy: đŸ Animal Welfare â 27% đ„ Food Security â 25% đ§Ź Healthcare & Medical Research â 22% Your estate plan can be a powerful tool for impact. đ Explore
0
0
1
Yesterday at @money2020 USA in Las Vegas, our CEO @codybarbo  joined Erin Crawford, VP & Head of Consumer Digital at @FifthThird, to share how together weâre transforming what it means to protect consumers. In their session, they discussed our first-of-its-kind initiative:
0
1
2