🧵 After thirty years in the web design game and hundreds of successful site migrations, we can say one thing for sure: overlooking technical details during a redesign can really throw a wrench in your plans. Here are the common mistakes that derail website launches 👇:
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❌ Broken redirects: Failing to set up 301 redirects can tank your search engine rankings and lead to a frustrating user experience. Make sure all your old URLs point to the right pages on your new site. (2/19)
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❌ Inadequate content strategy: Many redesign projects fail because the new design isn’t aligned with the content strategy. Good web design complements your content strategy. (3/19)
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❌ Neglecting accessibility: Make sure everyone can access your website, including folks with disabilities. An accessible site expands your audience, keeps you compliant with accessibility standards, and, most importantly, makes your organization more inclusive. (4/19)
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❌ Failing to implement analytics: It’s impossible to track success or identify problems without proper tracking. Make sure you install the tracking scripts right from the get-go. (5/19)
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❌ Overlooking user testing: Don't assume your website is perfect just because you like it. Conduct user testing to get feedback on the usability and overall experience of your site. (6/19)
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❌ Neglecting metadata: Don't underestimate the importance of optimizing title tags, meta descriptions, and image alt text. These elements influence how search engines and users understand your content. (7/19)
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❌ Ignoring site speed: A slow website is a surefire way to lose visitors. Optimize your images, leverage browser caching, and choose a reliable hosting provider to get fast loading times. Try to keep the page load time under 3 seconds. (8/19)
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❌ Forgetting security measures: Don’t take website security lightly. Preventing security issues is far easier than dealing with the consequences. Make sure your site has an SSL certificate, strong password protection, firewalls, and regular security scans and updates. (9/19)
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❌ Poor mobile optimization: If your designer doesn’t offer mobile optimization or charges extra for it, then just walk away. A responsive site is table stakes these days. Your website must deliver a seamless experience across all devices. (10/19)
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A website redesign is an investment, so make sure you're set up for success. If you have any questions about web design, don’t hesitate to ask us. #WebDesign #SiteMigration #Websiteredesign
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