WWK #4: Details matter. We apply rigorous thinking to every iota of the content and its communication, because it matters to the person’s experience of the product. 12/

WWK #3: Good data enables good content design. Content design requires deep understanding of people, their needs, and the business opportunities. Like all other design, content design improves with data-informed iteration. 11/

WWK #2 (continued): We create outputs such as brand voice, content design systems, conceptual models, governance processes, content-centered research, and terminology. 10/

WWK #2: Content design is more than writing words. We design across systems to ensure cohesive, high-quality content that reflects how people think. 9/

WWK #1 (continued): Content designers reduce risk, ensure quality, increase accessibility and inclusion, enable discovery, and affect how people feel. 8/

What we know #1: Content is valuable. Organizations can’t create experiences for people without UX content. Content designers reduce expenses and increase income, impacting metrics for engagement, conversion, adoption, retention, satisfaction, brand affinity, and more. 7/

How (continued): We connect with customers and collaborate with partners and stakeholders in engineering, research, product management, design, legal, marketing, customer service, and executive roles, among others. 6/

How: We work as one of the many disciplines of experience design. Our work is informed by data, research, strategy, business objectives, and deep understandings of human behavior. We work with comprehensive breadth, depth, and scope across product areas. 5/

Who (continued): Our skills and perspectives are unique in our teams, and uniquely enable us to ensure UX content is accurate, actionable, and inclusive for every person—wherever, however, and whenever they need it. 4/

Who: We are content designers, shared owners of user experience (UX) design processes. Our job is to design experiences that are clear and meaningful for the people who use them, which drives business impact for our organizations. 3/

Why: We want to help everyone understand who content designers are, how we work, the impacts of our work, & the future we plan for ourselves. We hope this understanding results in more success for CDs, for the organizations that employ us, & for the people our products serve. 2/

Tips on using PAPYRUS, the ultimate Twitter replacement 1) gather papyrus reeds 2) soak & press stalks into strips 3) weave into scroll 4a) write your missive and/or draw a pic on the scroll 4b) no character limit, just space limit 5) roll up scroll 6) hand deliver to one person

But with a lot of CONTENT products (inc social media) that's not actually how it works. Because it doesn't account for sunk-cost lock-in. Users and readers will stick to what they know, and use, well beyond the point where they START to lose trust in it. And you won't see that.

Oprah knows Dr. Oz very well and decided to support us “for many reasons” The best November surprise 🥰