Tom Wozniak
@tomwozniak
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20 year digital marketing and sales veteran, COO at OPTIZMO, startup pro, and real estate investor.
Denver, CO
Joined May 2008
RT @OPTIZMO: This article claims SMS marketing is shifting from transactional alerts to meaningful engagement. In 2025, brands that balance….
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RT @OPTIZMO: This article explores how using keyword research, not just for SEO, but to understand your audience’s real needs, can fuel a s….
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RT @OPTIZMO: A new study suggests tariffs are making consumers spend less, focus on essentials, and prioritize discounts. Saying value-firs….
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RT @OPTIZMO: This article looks at why AI improves customer service only when it enhances human support, not replaces it. Companies that fo….
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RT @OPTIZMO: This article highlights how segmentation can be an act of empathy. Its message to marketers: use location data thoughtfully, p….
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RT @OPTIZMO: Exploring how effective subject lines aren’t about gimmicks, this article says they’re about trust, timing, and meaningful rel….
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RT @OPTIZMO: Our 2024 Email Opt-Out Infographic captures new insights into when, where, and how email recipients are opting out, offering a….
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RT @OPTIZMO: Yahoo! is tightening the screws on email deliverability, joining Google and Microsoft in enforcing strict authentication stand….
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RT @OPTIZMO: OPTIZMO is headed to Inbox Expo in Austin, May 21-23. If you're making the trip and want to meet up, you can set up a time at….
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RT @OPTIZMO: This in-depth piece makes another case for interactive emails. Using elements like carousels, polls, hover effects, and even A….
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RT @OPTIZMO: This article challenges the idea of using one set of metrics for every email campaign, arguing that measuring success should s….
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RT @OPTIZMO: A new study shows email is still one of the most frequently used B2B channels (65.4%), but when it comes to perceived ROI, it….
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RT @OPTIZMO: This piece explores the potential legal and usability risks of using no-code email builders, emphasizing that while they can s….
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RT @OPTIZMO: This guide from Kickbox and friends unpacks why DNS issues still sit at the heart of email deliverability problems, and how to….
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RT @OPTIZMO: This article makes the case for ditching “just-in-time” marketing in favor of a more strategic, less stressful production sche….
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RT @OPTIZMO: This marketer’s journey with AI started strong but hit bumps as glitches, resets, and hallucinations piled up. Offering a valu….
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RT @OPTIZMO: This article explores how CMOs can thrive amid AI-driven change by embracing automation, predictive analytics, and omnichannel….
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RT @OPTIZMO: Attempting to cut through the noise to spotlight three essential email automations, this post goes through welcome, abandoned….
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RT @OPTIZMO: In this MarTech article, the author reflects on personal and professional experiences to highlight why embracing failure is es….
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RT @OPTIZMO: This article explores the pros and cons of using a personal name vs. a brand name as your email sender, highlighting how the s….
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