🎨 Does AI have a place in the creative process? According to General Motors CGO Norm de Greve, absolutely—but it needs a director. 👉 See why he believes the "human soul" is still one of the most important variables in marketing today. 🎧 Listen to the full episode:

A new issue of Frontier CMO just dropped 👀 This week, Joshua Spanier sits down with @ndegreve, Chief Growth Officer at @GM, to discuss how the world’s largest brands are rewiring for the AI era. Get insights on: 🤝 C-Suite Influence: Saving the brand lift studies for your

At NRF ’26, Sundar Pichai announced a major step in agentic commerce: the Universal Commerce Protocol (UCP). Developed in collaboration with industry leaders including Shopify, Etsy, Wayfair, Target, and Walmart; and endorsed by 20+ others across the ecosystem, this new open

@JoshuaSpanier @YTAdvertisers @garyvee Picture-perfect production is no longer the goal — shoot for speed.

@JoshuaSpanier @YTAdvertisers @garyvee Let your brand show up more like the creators who drive culture.

@JoshuaSpanier @YTAdvertisers @garyvee Upskill, and show your team that strong workflows start at the top.

@JoshuaSpanier @YTAdvertisers @garyvee Now that speed is a given, figure out how to produce quality assets at scale.

@JoshuaSpanier @YTAdvertisers @garyvee Cultivate a culture of AI innovation, and find the AI rockstars on your team.

Takeaways from two essential sessions at #CES2026 👇 [THREAD] 🧵 🤖 AI IN ACTION — Moving past AI hype to implementation, with Tarun Rathnam and @JoshuaSpanier (Google) + Elav Horwitz (WPP) 📽️ BRANDS AS CREATORS: @YTAdvertisers’ Anne Marie Nelson-Bogle + @garyvee on the future

@RebeccaMessina3 @shellypalmer @JoshuaSpanier @TariqHHassan It’s time for speed, says @mariegulin. See all 10 leaders’ predictions → https://t.co/1dl16cJiGn

@RebeccaMessina3 @shellypalmer @JoshuaSpanier Authenticity is the primary currency, says @TariqHHassan. See all 10 leaders’ predictions → https://t.co/1dl16cJiGn

@RebeccaMessina3 @shellypalmer @JoshuaSpanier More seamlessness, less fragmentation, says Sean Downey. Full predictions → https://t.co/1dl16cJiGn

@RebeccaMessina3 @shellypalmer Yes “AND,” says @JoshuaSpanier. See all 10 leaders’ predictions → https://t.co/1dl16cJiGn

@RebeccaMessina3 Agentic measurement and intelligence is paramount, says @ShellyPalmer. See all 10 leaders’ predictions → https://t.co/1dl16cJiGn

Top marketing leaders’ 2026 predictions are in. 📬 [THREAD] 🧵 Here’s 10 top voices on how to go from fragmented tactics to a unified, agent-ready strategy. @RebeccaMessina3 kicks us off, saying trust and brand equity are key growth drivers. See all 10 leaders’ predictions →

@shellypalmer Your roadmap to adaptation is here! Catch the full episode of Frontier CMO on your preferred platform: Apple Podcasts: https://t.co/GJIDXjyneu Spotify:

Why are marketers 5 years behind the technology we already have? In our first Frontier CMO episode, @shellypalmer shares why the “middle management mafia” and leadership gaps are the real barrier to AI ROI — not technology. Watch the full episode now on YouTube:

📣 Introducing Frontier CMO — a weekly newsletter (and podcast!) featuring field notes from the places where marketing is getting rewired in real time 👉 https://t.co/nMVUdCgJB0 Subscribe for weekly insights on questions like: 📈 How do you move beyond pilot purgatory into

"AI isn’t a gamble anymore—it’s table stakes." @JoshuaSpanier, Google's VP of AI & Marketing Strategy, is live from CES in Vegas, giving you an exclusive sneak peek into #FrontierCMO, our new podcast. This isn't just another marketing show; it's your practical guide to marketing

👂 Overheard at #CES2026: “In marketing, AI is not a technology problem, it’s a leadership challenge and opportunity.” We're behind the scenes at the live recording for the debut episode of our podcast, #FrontierCMO, with host @Google's Josh Spanier and CEO of the Palmer Group,