Helping brands scale from very little in revenue to hundreds of thousands and changing the founders lives never ceases to get me excited. I am so grateful for what I get to do every day, seeing those Shopify sales continue to go up and our work directly contributing to it is why

The worst thing that has happened for creative strategy is the use of Atria and Foreplay. One of the worst ways to do real creative strategy.

Customers be like: terrible product, why would anyone ever use it. Just the worst. Will order again.

Here's my daily process: -2 hours of deep work (research) - review performance & client data - 2 hours of deep work (research & strategy) - meetings (as needed) - finish up low-effort/energy tasks (email, slack responses, etc) Deep work >>>>>>> everything

The most successful people I know ask a lot of questions even if they may look ‘stupid’ Lesson in there

I'm in the mode that all I want to do is work. I have rested, relaxed, meditated, etc. But the rest of the year and 2026 and maybe even 2027 is the year of intense, dedicated, focused work. No one will outwork me.

How come Meta makes it SO HARD to do something that is usually so easy when you don't want to. Meta: BOOST THIS POST (super easy) When I want to boost an organic post: ERROR 1 ERROR 2 ERROR 3 Truly hate this platform.

I've subscribed to 892 AI tools AMA

Doing this Avatar training and doing deep research and I’m amazed at how much I’ve been off the last four months for one of our brands. Tried to expand too quickly to a completely different avatar + product and we haven’t even scratched the surface on our core Avatar. Easily

Chat just started calling me Lucy randomly. Alright.

We were scaling hard after I spent some time researching the best angles for one of our brands. Then I stopped. Performance dipped. Now I research every single day and will do so for the foreseeable future until we are at mid 8 figures. Bet.

Hot Take: Over reliance on AI is a net negative on learning about your customer in a deeper and meaningful way. If you rely on AI without doing your own research you will miss out on a TON of information. Use AI to supplement and not for 100% truth.

Just finished this 2 and 1/2 hour training on Avatars from @spencepawliw and it's epic. Some of the best insights I've seen on how to understand your core customer well and not focus on bullshit demographics like '44 year old father of 2 kids living in a suburb'

The amount of dudes that use a public restroom and don’t wash their hands and just walk out it appalling

Sneaky good way by Happy Mammoth to get in front of those cat moms who are in their 40's and 50's. Just put a cat in the image and you'll get cat moms.

Update. Still going super strong. Best profit days we’ve had in a long time. And if volume is down, spend is down. Now have to feed with more creative variety and we will increase budgets

Who is the best in the space in actual user experience improvement on site + improving conversion rates Who should I follow that has quality resources that are truly insightful and impactful?

Made the change yesterday. Will share updates on how things shake out. On 100% cost controls to see if we can get some consistency now. So far so good (it’s early)😎

Been hearing from big spenders using cost controls their volume is way down. Also seeing that highest volume performance is not good. This is making a case for manual bids protecting you when things go south in a larger scale.

Been hearing from a ton of people the last week or two has been a disaster for them in terms of performance. Us too. Here’s the plan. 1. Deeper research to understand our customers and clarify deeper desires to make better creative 2. Test manual bids more so we can