Supermetrics
@Supermetrics
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Data mastery made easy. 💡 Trusted by 200K+ brands worldwide.
Helsinki, Finland
Joined July 2010
2025 was the year we showed up. Everywhere. 43 events. 17 countries. Thousands of conversations... and we’re just getting started. Catch the full story (events, product updates, brand highlights) in Supermetrics Wrapped 2025 🔗 https://t.co/NMkbrI5j3f
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take a moment to be proud of how many campaigns, insights, and decisions you guided this year. marketers keep companies moving. 🫶
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Half of all marketing data searches still start with two platforms. Facebook Ads and Google Ads account for 53% of all data searches — while Google Analytics remains key for seeing the full funnel. See what this says about how marketers worked in 2025 in our newest article:
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Traffic matters. But money talks louder. Cost searches grew 34% YoY, while sessions grew just 7%, indicating a clear shift among marketers toward efficiency, performance, and business impact. Dig into the data behind the shift on our blog for Supermetrics Wrapped 2025 🔗
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A year of momentum, milestones, and marketing intelligence in motion. From product breakthroughs to community moments around the world, 2025 reshaped Supermetrics in more ways than one. This is Supermetrics Wrapped 2025. Full story on our blog 🔗 https://t.co/IO0f60zUvu
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signs you need better marketing intelligence: – too many tabs – too many dashboards – too many feelings
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reasons to centralize your marketing data: 1. clarity 2. sanity 3. finding out which campaign was actually working before finance does
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marketers will say “i trust my gut” and then spend 4 hours building a spreadsheet to double-check their gut.
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Building a data product or AI feature shouldn’t start with rebuilding the foundation. Build on Supermetrics gives you an enterprise-grade API layer so you can ship faster, integrate with your favorite tools, and focus on what actually differentiates your product. Built for
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With only a few days left in December, we'll be looking back at the major highlights and stats that defined the year for marketers and their data 🪅 It's gonna be good!
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marketers in Q4 are just speed-running: 🧘 trying to stay calm 📉 watching CPC rise 📊 refreshing dashboards 🧠 pretending everything is “under control”
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my toxic trait is thinking i can “quickly” fix a broken dashboard.
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Berlin, you delivered. 🇩🇪✨ Together with Google Cloud, we hosted our final live event of the year, filled with sharp AI discussions, new insights, and great conversations with customers and partners. Thanks to everyone who joined us and helped close the year on a high note. 🙌
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Marketers today have to be creatives, strategists… and analysts. 🧐 But making sense of your data shouldn't take hours. Introducing Insights Agent: your AI partner inside Supermetrics that finds the “why” behind performance changes and turns raw numbers into clear, actionable
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Building AI workflows or data products, but tired of maintaining fragile data infrastructures? Introducing Build on Supermetrics: your unified API layer for AI products, automated workflows, and scalable analytics. With one platform, you can skip the build cycle, cut
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What happens when you combine 15 years of marketing data expertise with the power of AI? 👇 This. Supermetrics AI brings Agents, automations, and the new SuperMCP Server together — so you can use your trusted marketing data in any AI ecosystem you choose. You get it all:
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Dubai, see you tomorrow! 🇦🇪 The Supermetrics team will be at @MeasureCampDU on November 22, attending alongside our key partners, @uptimalagency If you’re attending, let's connect! 👋 (and it's not too late to sign up yet https://t.co/Uo3BbO4oLT )
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🔥 Big news! Supermetrics is now an Elite Partner in the @MSFTAdvertising Partner Program. What this means for you: • Seamless data flow into Excel, Power BI, Azure • Deeper insights to compare channels and optimize faster • More innovation with Microsoft + AI, including
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Instead of building one-size-fits-all AI agents, we built agents that *actually* understand marketing. 🙂↕️ Instead of relying on a single, all-purpose agent, Supermetrics AI uses a specialized multi-agent system—a team where each agent is trained for a specific task. This
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Are you productizing your services and looking to scale client reporting? Introducing Build on Supermetrics: the fully white-label platform designed for agencies to build customised analytics. 🔥 Launch client-branded dashboards your clients sign into. 🔥 Productize reporting to
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