@stratechery @benthompson Nice article Ben! Where do you see Amazon fitting in - do they ride bikes, or, er, do the other thing?

@stratechery Good contrast especially as it relates to two different vintage companies....

@stratechery Interesting parallel, but there is more time spent on cars (atleast in developed economies) than on bicycles. Our inherent choice will be to pick a car almost always. Could be a sign of things to come.

@stratechery Looking forward to your take on FB's recent reorg.

@stratechery @benthompson So Google/Facebook=Do things for you=Substitution Apple/Microsoft=Help you do things=Augmentation Are these distinctions sustainable?

@stratechery @benthompson Two analogous refs: Buber’s I and Thou (vs. I and you) dialogical modality. And Carse’s Finite and Infinite Games creative vs. competitive modes.

@stratechery Feel this is a false dichotomy. Many MS/Apple UI apps try to automate common actions. What is Siri then? And don't forget The real difference is Google, automation is hitting an inflection point, and Google has a big lead.

@stratechery The 2x2 matrix of philosophy is key for these companies' partners. Google's leap ahead with Duplex attracts partners, but ultimately their disappointment is to find their customers' data aggregated too. As a platform, with Amazon the risk is losing some/all of their value chain

@stratechery @benthompson Interesting. This post comes very close to talking about competitive cognitive artifacts vs complementary cognitive artifacts. This is why I limit use of Google and especially FB products unless the utility gain is stark, but never felt the need to with MS or Apple products.