Greg Koch
@StoneGreg
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Geek. Intergalactic Battle Metalhead. Search: “Metal Warrior” on Spotify, Apple Music, YouTube, etc. Locked in on $METAL
Half Way Thru A Pint
Joined May 2008
Unboxing time! 🤘 Sara (Queen Va vox) and I just cracked open the Metal Warrior double album, CDs, and graphic novel on video. Mark your calendars: official street date is July 25th! Pre-order at your local record store, plan to grab it from https://t.co/0p7Bb80KvK, or at the
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GM! Here's our latest "sticker week" vid starring @LING_HAUS hand holding a sticker pack and my very own iPad case and phone wallet that rock stickers with Pskydin, Va, Torq and Quanndamm. Pick up your own @ https://t.co/icFs6Cj8U3.
@StoneGreg
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I’m so glad that I grew up in a time when we didn’t know alcohol was so bad for us (even when consumed moderately and responsibly).
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There’s enough Biston Beast for everyone!
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Life experiences like that are the kind of wealth I care about creating: Building platforms. Lifting others. Sharing. DIYing. Leaving behind more than I take. That’s just who I am. Never gonna be for everyone — and that’s perfectly OK. But if this means something to you, we
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I’ve never chased easy wins. I’ve chased meaningful ones. Each project I’ve built has been a platform for others to find their voice — from breweries to rehearsal rooms to this new digital frontier. I don’t need any more recognition, nor press…I’ve gotten plenty (and mostly
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Metal Warrior isn’t about hype — it’s about building a world where heavy music, art, and Web3 collide in ways that empower creators. The $METAL coin matters — because when it succeeds, the community succeeds.
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I favor digging in the dirt & bare feet in the grass over fancy clothes, living by the sun over flashy watches, and riding a bicycle over getting chauffeured. It’s who I am. I’ve learned I’m happier stepping aside and letting others chase those things — if that’s what drives
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And now, with Metal Warrior, bringing metal music and Web3 together — a place where creativity and community drive the success of everyone involved. Money’s just a tool to make things like that happen.
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I retired from Stone in September 2022. Before and since then, I’ve focused on creating infrastructure for others to succeed. Giving musicians a space to create. Helping bring craft beer to the people. Sharing my own inspirations and paying forward over the years to help others
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As for Stone Brewing — the story’s well known: ✅ One of the 10 largest craft breweries in the U.S. ✅ Co-creator of the West Coast Style IPA ✅ Helped revive beer garden culture ✅ Built two destination restaurants in San Diego County ✅ Brewed unapologetically bold beers
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The studios have been going strong for decades, and easily tens of thousands of musicians have rehearsed there — just about every name you can think of has written songs there that you sing along to every day. That’s legacy that can never be erased.
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Funny twist: I first met Steve in 1990 — his band rehearsed at my studios. I also met my Metal Warrior musical partner, Keri Kelli, for the first time in the early ’90s. Both rehearsed there back in the day.
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I ended up managing Life, Sex & Death through one of the biggest label bidding wars of the era. Eventually they signed with Warner Bros — and I pivoted toward my other true calling: craft beer. That’s when I co-founded Stone Brewing with Steve Wagner in 1996.
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Some of my first tenants? 🎸 The Electric Love Hogs 🎸 LAPD (pre-Korn & addition of Jonathon Davis) 🎸 Fishbone 🎸 Blind Melon (they wrote their breakout album there) 🎸 Static-X 🎸 Life, Sex & Death
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After college I built a little recording studio and started songwriting. When that didn’t pay the bills, I leaned into band management. I saw an opportunity: LA needed better rehearsal spaces. So I founded Downtown Rehearsal, which operated for 36 years! Oh that early 90’s
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I’ve always chased the door that led to travel — and I’ve walked through a lot of them. 🌍 58 countries and counting. Music has been my heartbeat since high school. I studied at the Guitar Institute of Technology, then graduated in Business from USC.
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The last new car I bought was in 2012 because I wanted to be an early EV adopter. I’m personally never buying a new car — or an internal combustion car — again. (OK, unless it’s a Nash Metropolitan… always thought those were so f’n cool.) I’d rather make my money work for me
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I don’t aspire to private jets. You won’t see that on my socials (well… except those two times Metallica invited me on theirs. I wasn’t passing that one up 🤘). I don’t buy sports cars — for me they’re a waste of money (if that’s what you’re into, go for it).
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For clarity: I am NOT a billionaire. Sure, there was a time I was worth more than a billion on paper. I could’ve cashed out — but that wasn’t my goal. My goal was to do meaningful work. Some call that foolish. Let ’em. I don’t care. I’m doing just fine.
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🧵 About Me — Greg Koch Some people have been calling me a billionaire. That’s not true — nor do I particularly wish it was. I care about building things that matter. Success can be measured in many ways that aren’t just money (though I get it can be a relevant yardstick to
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