1. Be Empathetic Make your prospects feel understood. Find out what are their: - Frustrations - Fears - Wants - Dreams And vividly describe their feelings in your marketing message. If you can describe their problems... They'll automatically assume you have a solution.

2. Sell the outcome Here's the harsh truth: Nobody cares about you, your product and its amazing features. All they care about is: "What's in it for me". So sell them the outcome your product/service delivers... And describe how will they feel once they have it.

3. Tell A Story Story is the most powerful marketing weapon. Use them a lot. For example: - Tell your hero story that will make you relatable - Tell a story about how you've discovered a solution to their problem - Tell a story of your successful client And more...

4. Package Your Offer Don't sell your product or service. Package it into a no-brainer offer with: - Clear promise - Free Bonuses - Risk-Reversal - Urgency - Scarcity Your product should be just one part of the offer.

5. Add Upsells AOV (Average Order Value) is critical. Especially with paid advertising. Higher AOV = More you can spend to acquire a new customer. To 2-3x your AOV, use: - Order Bumps on checkout - One-Click Upsells - Additional offers on the confirmation page And more.

6. Price Anchoring Nothing is cheap or expensive. It depends on what you compare it to. Give your customers something to compare your offer cost to. Ideally, something more expensive. It can be: - High cost of doing nothing - What your premium clients paid - Regular price

7. Show Proof Claim without proof is just BS. So use as much proof as possible. Testimonials, Case Studies, Stories, Facts,... Also, you can use simple popups that show recent purchases of your product. It increased my conversions.

8. Never Guess, Always Test I spent over $3M on paid ads. The key? A lot of testing. - Audiences - Copy - Ad Creatives - Offers - Price - Headlines - Upsells The more you test, the higher chance you have to find something that works.

9. The Money is in The List The average ROI through email marketing is $36 for every $1 spent. It's the best channel. And you actually own the list (unlike your social media followers you can lose). So focus on: - Building your list - Sending them content & offers

10. Follow-Up 97% of your prospects are not ready to buy now. They need time. Nurture the relationship with: - Emails - Retargeting Ads - Social Media Content - Personal message or call Etc.. Stay on top of their mind. And once they're ready to buy, you'll be their choice.

Was it helpful? If you enjoyed this thread: 1. Follow me @stepanhlinka for more of these 2. You might also enjoy my thread where I shared how I went from working in a supermarket to making $40k/mo online.

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@stepanhlinka Marketing is unequivocally the least important skill in business. FULL STOP. Doing the work of tinkering and decision making is orders of magnitude more difficult than “telling the story”

@EntropyDynamix Without marketing, you have no sales. Without sales, you have no business. I think marketing is quite important 😉

@stepanhlinka Thanks so much, it's really helpful. Am retweeting

@muwonge_ashraf Appreciate that!

@stepanhlinka @readwise save thread

@stepanhlinka @readwise save this thread

@stepanhlinka @SaveToNotion #Thread #Marketing

@stepanhlinka @SaveToNotion