Use retargeting ads to show content and offers to all website visitors & followers, it prints money.
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Your customer's fear of loss is more powerful than their desire for gain.
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Desirable outcome + proof + scarcity + urgency + guarantee + bonuses = irresistible offer.
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If you try to appeal to everyone, you'll end up appealing to no one.
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100 ideal followers are more valuable than 10,000 random followers.
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The greatest skill you can develop is decreasing the time between idea and execution.
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People buy with emotion (stories), then justify with logic (statistics, graphs, data).
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98% of people are not ready to buy now, but if you keep showing up, they might buy later.
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The goal of your front-end offer is to acquire new customers, not to make a profit.
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Focus on building a monthly recurring revenue so you don't start each month at $0.
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The goal of your marketing is to make your prospects feel understood.
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Respond with "I completely understand" to every objection from a prospect.
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Your job on a sales call is to ask specific questions, shut up and listen.
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Best-known product will beat the best product every single time.
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He or she who can afford to spend the most to acquire a new customer wins.
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You are selling certainty and security — no matter what you’re selling.
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You don’t need a $3,000 MacBook Pro, $5,000 website, or a $87,000 degree to start a business.
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Position your offer as a new opportunity, not another alternative.
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Split test your headlines - five times as many people read the headline as read the body copy.
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Building an audience and community online is the best investment ever.
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Use curiosity in your marketing to dramatically increase the response.
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Create a lead magnet that attracts your dream clients and repels everybody else.
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80% of your time should be spent on income-producing activities.
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Give more value for free than what your competitors charge them for.
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Amazon, Reddit, Forums, FB Groups, and AnswerThePublic are great for market research.
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