Stempra
@Stempra
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UK STEM Public Relations Association. Supporting our members through training, events, and networking.
UK
Joined March 2009
Stempra's X account is closing down. This post will be our last, and we will pin it for the next three months after which the account will be deleted. We will no longer be using X, please follow our activities instead on LinkedIn.
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Registration just opened for Stempra North – an in person meeting of science communications professionals for Stempra members. We’ll see you at Pembroke House (LSTM) on 5 September!. Registration here:
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ATTN STEMPRA MEMBERS! On 22 August, join us for the Summer Social - a chance to network and meet fellow Stemprans in a lovely pub in Highbury. Tickets running out fast, click this link below ⬇️.
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RT @InesSciComm: What a honour to be part of the fantastic organising committee of the Stempra Scotland event. We had great sessions on com….
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How do we hold on to what we can uniquely do as humans? .@BenVerinder says by having conversations like this. Thanks to everyone who asked a question or offered thoughts. Excellent discussion this afternoon #StempraScotland
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@BenVerinder Poe is an AI that will allow you to see how different AIs respond to the same prompt. Claude is a large language model like ChatGPT that is good at summarising, q&a, editing and more. #StempraScotland.
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Do not put anything controversial, confidential or personal in an AI tool because they will use your inputs for training. @BenVerinder has professional plans for all the tools he uses because you can turn this off .#StempraScotland
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Also: Perplexity, like a glorified search engine that gives you the citations (do check the sources and use your research knowledge to assess them).#StempraScotland #Humansarestillneeded @BenVerinder.
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Tools to be aware of in AI: Future Tools collates them. Others are:.Suno - creates songs from prompts (check out sad porcupine jazz, heavy on the saxophone).Predictive responses and text tailored to you personally .PowerPoint designer.And more. @BenVerinder. #StempraScotland
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We are in the wild west of AI where most of us as individuals have tried using AI, some have a company policy and a tiny minority have actually been trained says @BenVerinder #StempraScotland
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Final session today at #StempraScotland is @BenVerinder on AI and communications. He's covering large language models, prompting for success and PR use of AI, both general and case studies.
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There is never a problem getting a good science story on, even in the midst of an election. When we see a good story we grab it with both hands, says @BBCPallab #StempraScotland
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By midday today @BBCLisaSummers had deciphered a data set and read a 60 page report to decide if there was anything new in either. Now she's here talking to #StempraScotland This pace is why our help to explain research and point to why it's interesting or new is invaluable 🤩
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And @LauraRPiper says she used to make her own newspapers as a child, sticking together with glue and scissors! .She self shoots for STV so it will often be just her and she's busy so working with press officers and experts is invaluable #StempraScotland
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Oooh, @janderson_news says send him your exclusives. Because of subscription at The Scotsman they won't touch something that's been covered elsewhere #StempraScotland .I wonder how many tip offs he'll get over the lunch break 🤔
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Fantastic journalist panel now, chaired by Kate McAllister @EdinburghUni and featuring @BBCPallab @janderson_news @LauraRPiper @BBCLisaSummers #StempraScotland
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Research has been politicised in a way since the pandemic, says Elizabeth McMeekin of @UofGlasgow We need to bear this in mind when we approach communicating it #StempraScotland
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Media is just one tactic in your communication strategy, says Elinor Jayne of @SHAAPAlcohol You need to use different channels and tools to reach different audiences #StempraScotland
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