2026 will punish brands stuck in old ways. Marketing has become a game of systematizing tools and signals. Here are my 10 predictions for ecommerce in '26: #1 - AI creative is not just usable… it’s scalable #2 - TikTok Shop GMV growth in the US accelerates #3 - Meta rips

There are some bad DTC takes on here, but one of the worst of the past few years was that social commerce is a fad that real brands shouldn't embrace. Well, Meta (yes, Meta) quietly launched on TikTok Shop this past month. Curious move. In the L30 days, they've done $3M in TTS

I've been slacking on the content grind since summer. BUT, I'm back with my 2025 Cyber 5 post-mortem. How did DTC brands fare? How did media mix shake out? Has BFCM lost its cachet? All covered in my latest newsletter that just dropped: https://t.co/OF9F6Mk8cz

BFCM sales are well underway. Some early thoughts👇 Brands that are still holding out are suffering. Ones who launched early are seeing a bounce. Don't forget, last year sales started earlier than ever bc of the shortened holiday shopping szn. Consumers are accustomed now to

How NOT to do Black Friday: Advertise up to 50% OFF Link to LP w/ 5% OFF offer 💩💩💩

TikTok Shop affiliate is THE highest leverage DTC activity today. It's been our single biggest unlock in 2025. Here's why you should care: ➡️ Aff content investment is $0. Really just the cost of a free sample. Better money spent than $300 to a micro-influencer who will prob

The AppLovin freight train just doesn't stop. Is it flying again today in anticipation of the long-awaited October 1 self-serve ad platform launch? If you're a brand that's been trying to get in, October 1 is still invite-only. Hit me up (DM's open) if you're serious & want to

Fast forward 11 months… $APP is up 400%, officially included in the S&P 500, market cap $200B+ and one of the 100 most valuable companies in the world. Things move quick in today’s world 🤯

Lemon8 is the TOP social media channel cited by LLMs?! 🤯 AIO requires insight into each platform's algo. In the thread below I'll show you how different ChatGPT, Perplexity, Google AIO's algorithms are. We reverse engineer each by tracking citation patterns over time for

If you have 2 CAPI solutions active simultaneously, you're destroying ad performance ⚠️ At the end of this post, I'll show you an example of this. Duplicate CAPI setups happen so frequently these days bc many SAAS tools now offer server-sided tracking: - Blotout, Elevar,

In our latest AIO report, we revealed which media sources were most influential on AI search rankings. 😳 One publisher was cited in a whopping 26% of all beauty-related search queries. The top 5 most influential media sources consisted of 2 publishers, 2 social media

We just improved Meta NC CPA 72% for this brand literally overnight. Took over spend on Thursday. This brand saw CAC double YoY & had no idea why. Ppl were asleep at the wheel. It's easier than ever to improve paid media performance anytime we get an account these days. Too

Why is a brand like Rare Beauty absolutely dominating its competitor HAUS Labs in AI search? Find out in our DTC Top 60 Power Rankings (Beauty) report that just went live! 🚨 We tracked 60 top beauty brands across 3 major LLMs: ChatGPT, Perplexity, and Gemini with over 100+

We're about to launch the FIRST ever Ecommerce AI Search visibility report. Get notified when our report drops in the next few days at the link in the bottom of this post. ⚠️ SPOILER ALERT: Store revenue does NOT correlate to AI search dominance. This means nearly any brand

ATTN: performance marketers who live in or want to relocate to Miami! 🚨 Amazing opportunity to join our growing paid media team at Avenue Z. Looking to hire a SENIOR paid social marketer & manager ASAP. Not a remote job. Must desire to be in-person at our office. You'll be

Is this the AI influencer moment?! This guy created an AI avatar of himself and sold $7m of product in a 6 hour livestream. Beat his last livestream of his real self.

Ever wonder where ChatGPT was sourcing its information most frequently? @tryprofound recently put out an analysis on 30 MILLION citations across ChatGPT, Perplexity, and Google AI Overviews. HOWEVER. It is deeply flawed b/c it's too broad. It doesn't consider 3 key elements: -

AI in ecommerce webinar in T-minus 24 hours! I'll be speaking on a panel about: - Top AI recs/use cases for brands - Biggest opportunities in next 12mo - What mistakes to avoid in this new AI world - AI success/lessons learned 📆 Wednesday, June 18 @ 1PM EST 🔗 RSVP here:

AppLovin just launched their new “self-serve” ads manager dash last week (June 3). HUGE upgrade over the last one, but still not perfect. My notes on each section of the new UI: 🤓 Reporting - Major upgrade over V0 w/ more metrics now available - My favorite addition is CTR by

💥 GO CHECK RIGHT NOW IF YOU'RE IMPACTED BY: Health & Wellness Categorization 1. Go to Events Manager 2. Click Settings 3. Scroll down to "Manage data source categories" 4. Click "manage" 5. If you see your domain listed there, you're impacted. If you don't, you're in the clear.