The biggest AR event of the year is just around the corner and we’re celebrating 10 years of innovation! Don’t miss the exciting announcements, and the community’s incredible work pushing the boundaries of Snap’s powerful tools. It’s all happening at Lens Fest 2025 on October

The Beat Sync Bash Challenge Tag winners are here! 🔊💃 AR Creators showed off their skills using the new Beat Sync Custom Component in Lens Studio, syncing visuals perfectly to the beat. 🏆

Lens Fest is a celebration of the entire developer community. The shared developer experience of having a vision then bringing it to life through AR connects each one of these creators. That’s what this is all about—building the best tools and getting them into the hands of

It’s Lens Fest week! Register for the livestream on 10/16 @ 10 AM PT. We’ve got Lens Fest Awards and a keynote from Bobby Murphy that you do NOT wanna miss. https://t.co/XCfaexIxG2

It’s hard to miss Francesca Capin’s enthusiasm when she talks about AR storytelling. The joy she has for helping people see the world in a new way inspires her students at the Snap Lens Academy just as much as the attendees experiencing her music festival installations.

For Yegor Ryabtsov, it’s about the audience. Seeing people connect with his game, Trajectory, is what lit him up and made all of his effort feel worthwhile. Coming from a design and coding background, creating immersive experiences for Spectacles suits Yegor perfectly.

@badchickstudios @GamesWabisabi

Few things will bring you joy like hearing how Spectacles make Lafiya's “nerdy little heart happy”. Lafiya Watson, head of Bad Chick Studios, sat down with Julio Zabre, Wabisabi Games co-founder and CTO, for a wide-ranging conversation on what led them to AR development, what

A message from Evan & Bobby to developers.

Florencia Raffa believes there’s no better way to play than through AR. The power of creating community and connection between what she expresses and those who experience it fuels Florencia’s immersive experience. AI tools just help her make more of them.

Putt SmARt! v 1.0 by @LaurentMarcus uses World Mesh to map the green and a custom shader to visualize elevation. If you're looking to sink more putts, this is the lens for you. 🏌️‍♂️

With his 3D background, Christian Enriquez felt right at home when he first tried Lens Studio and he hasn’t stopped building since. Whether it’s for museums or municipalities, Christian’s work makes the case for immersive experiences an obvious one.

Join us NEXT WEEK as we unveil new features, celebrate our unstoppable community, and honor this year’s top Lenses at the Lens Fest Awards. Register to watch the keynote from Bobby Murphy on 10/16 @ 10 AM PT.

Helping people connect with one another is why Mitsuko Ono does what she does. A self-described ‘creative defacer’, her Defaced app is full of surreal Lenses that’ve helped hundreds of millions of people embrace their silly side.

To build or not to build 🤔 Bob Bjarke says build! Guitar Hero meets Shakespeare in @bobarke's latest interactive experience, Hamlet Hero. The Lens utilizes on-device ASR to check your delivery of Hamlet's famous lines, reimagining how we use spatial computing to learn and

We're a week out from Lens Fest ‼️ Register for the keynote to hear from Bobby Murphy. Discover how to build with new AI tooling, monetize your creativity with new features, and develop social game Lenses for Snapchat and beyond. Bobby takes the stage on 10/16 @ 10 AM PT.

With a background in coding and design, Frédéric Vanderheyden was built to build AR experiences. Frédéric draws inspiration from the supportive Snap dev community. With AI tooling supercharging his process, we don’t think it’s a stretch to say he inspires them as well.

Kavin Kumar was hooked on AR after building his first Spectacles game—an ice fishing adventure that pushed technical limits. Since then, @rbkavin has created spatial experiences for brands like Tesco, HBO, and Lego, reaching over 1 billion impressions.

Akilah Martinez is bringing culture and language to life through AR. From winning hackathons at UCLA, MIT, and Stanford to creating her app Diné Yiego, @akilahmartinez is using Snap’s tools to preserve language and traditions across generations.

Danny Pimentel proves you don’t need to be a coder to make waves in AR. With a design background, a little JavaScript, and Snap’s AI-powered tools, @xrprof has been building narrative XR journeys that connect people to nature—and to each other.

Give me a beat 🎶 The Beat Sync Custom Component perfectly times Lens visuals and effects to the beat of any song. Watch Snap's Cameron Koyama talk about what makes this Lens Studio feature so exciting. Did you submit to the Beat Sync challenge? What did you create? Let us know