💡 Why do some brands stick while others fade away? Our latest report, ‘The Six Keys to a Memorable Brand,’ reveals how to create a brand people remember—for the right reasons. 👉 Download the report: https://t.co/ah701QH0Be

💥 Jacob Benbunan revela en A Primer Plano el verdadero motivo de la falta de inversión en los trenes 🗣️ “Con los aviones no se la juegan en el mantenimiento por la peligrosidad que tienen, pero con los trenes les da más igual”

Art Basel teamed up with @saffronbc to reimagine its role, evolving from physical events to a dynamic global platform with the vision: "Powering the World of Art." Explore the challenges and strategy behind this transformation here - https://t.co/eebD9TVDpw #Community #innovation

Closing the year by gathering reflections from leaders and luminaries is happily becoming a tradition. As we mark the first anniversary of our inaugural Into The Bright at Tate Modern, we bring you insights from this year’s session in Kyoto: https://t.co/4jCYqwWp1h

Combinar el IQ y el EQ es lo que permite a @saffronbc construir ideas genuinamente potentes, reflexiona @JacobSaffron junto a @alexpallete de Picnic en esta potente master class de creatividad Spoti https://t.co/XKCxYbxrcC Tube https://t.co/g4Pgf4ZXpu

Gabor Schreier’s headlining keynote at @CSGlobalKSA shared our work with @Stadt_Wien and highlighted how branding can elevate urban life. Learn more at the link below. https://t.co/NsAYnV8FgA

Where will the latest trends take tourism and travel brands in 2025? 🌏 Saffron’s Ben Knapp predicts what we’ll see more of next year and how brands can craft more memorable experiences for travellers. Read more in @WARCEditors 👉

🌟 Saffron's Fernando Ortiz Ehmann shared expert insight into @Inditex & @ZARA's success, and what's needed for ‘a business driven by short-term trends to sustain long-term growth’ in @RetailWeek. Read more at the link below. 👇 https://t.co/44nDUCARLM

Meet NEO, @snbalahli's bold digital lifestyle bank—the first of its kind in Saudi Arabia. We partnered with SNB to craft NEO’s identity and experience, and developed a sonic brand in collaboration with @SonicMindsDK. 👉 Access the full case study: https://t.co/dUBaU6RXaJ

“Good stories stay in people’s minds; the best ones live on in our collective consciousness.” #Storytelling elevates brands ➡️ @saffronbc

🌟 The brand we created together with @Bakcell has been recognised as the ‘Most Successful Rebranding’ at the 2024 Felis Awards, held during @brandweekist. 🏆 👉 Full case study: https://t.co/zOSGsoa2AG

'All polish, no punch': adland reacts to Jaguar’s rebrand @richardexon @ShapeHistory @jungvonmatt @saffronbc @Brandpie

Congratulations to @VRT on launching the new Ketnet & Ketnet Junior brands. 👏 We delivered strategy, visuals, and UI updates, bringing the two brands closer together within the VRT universe. 👉 Learn more: https://t.co/ZWrknqwCE7

Saffron’s Gabor Schreier reveals how we keep raising the bar on quality in @TheDrum. 🌟 https://t.co/8ohmzrGORs

We worked with @Contentsquare to reimagine their brand identity & reflect their mission to be the go-to platform for understanding people—not just data—putting human insights at the heart of analytics. 👉 Access the full case study: https://t.co/uDLMTlN7qd

Experiences that last long after we open the gifts and take down the decorations. 🎄 That’s what brands must deliver to stand out this holiday season, according to Saffron Chief Strategy Officer Charlotte Black in @MediaCatMag. 👉 Read more below.

We partnered with Galp to craft a brand that aligns with their evolution, telling a new story as they work towards a diversified solutions approach to energy. Learn more below.

Memories fade. Repetition helps them stick. 🔄 How creative Repetition can make your brand memorable: https://t.co/1oR22HE9eQ

UN World Cities Day is the perfect time to reflect on what truly makes cities—and brand in general—memorable. Learn how City Brand Barometer 2023 proved experience drives memorability: https://t.co/ZoHqZOkZZR

The more someone is involved with a brand’s experience, the more likely they are to remember it. 🤝 How Involvement can make your brand a part of your audience’s identity and turn customers into loyal advocates: https://t.co/zWhI1MJssp

Into The Bright Kyoto blended rich heritage and modern innovation with global leaders from architecture, design, technology and religion. How visionary optimism and practical action came to life over 4 days in Japan: