Cue the soul-stirring ‘Explosions in the Sky’ instrumental theme – it’s time for ‘Friday Afternoon Lights!’

We had a little fun demonstrating our best football poses near our Automobile Alley neighbors at @OKContemporary, and Brian Winkeler luckily had his signature black headband close-by to complete the look and do some heavy lifting in the August heat.

Inspired by beer cans circa Coach Switzer’s 1973 debut, we crafted a deliciously retro layout that’s been the talk of Sooner circles since it was announced on August 8th. Now if only Skydance would sell the “Half A Hundred” Party Pack that Jennings Hammack suggested.

Luckily, @SkydanceBrewing made the odds when they approached us to design the label for Switzer Light Lager, their collaboration with legendary head coach @Barry_Switzer.

A team consisting of 60% University of Oklahoma grads was bound to eventually work on a project that’s at the very least OU-adjacent.

It was great time working with Oklahoma coaching legend Barry Switzer and @SkydanceBrewing to make this label come to life. Although, we wish Coach liked "Beer-y Switzer" as much as we did 🤷‍♂️

Waker Energy is “on the rise,” and we definitely rose to the challenge of bringing this exciting brand to life. With its spiky “W” brandmark and bold, stark color palette, we wanted to convey the energy and effort inspiring the creation of Waker Energy.

So, cheers to 21 years of Robot House! Cheers to 8 years with COOP! And if you find yourself in Automobile Alley, please stop by and grab some of our beer. We seriously can’t drink it all.

...& commemorating our relationship with just a sample of the packaging design we’ve produced over the years, from new beers to their original hard seltzer brand, launched in March 2020 (gulp!) to that brand’s evolution to COOP’s first (of many) products for @sonicdrivein

Including a lot of new work for @COOPAleWorks – our eminent craft beer & beverage client, with whom we’re celebrating our eighth anniversary as AOR (Agency Of Record) later this month...

Robot House celebrated by pretty much just getting sh*t done like normal.

Robot House turned 21 on April 2! We went to 7-ELEVEN the night before, grabbed a six-pack, put it on the counter at the stroke of midnight and… totally didn’t get carded. No, wait, that’s what happened when Brian turned 21.

The Robots take Charleston! 🍻 Brian & Jennings are in Charleston, SC this week presenting at CBP Connects, with help from a local! O.G. Graphic Designer, Marissa Udeme, took them for a walk on the beach and a Target stop for 16 pairs of desperately needed safety scissors.

...or maybe just slightly more tolerable.

And one of the great things about sharing a studio with a world-class product photographer like Simon Hurst is you get world-class photography when a client like @SONICHardBevs comes calling with drink recipes to help make family holiday get-togethers even more enjoyable...

The holidays are a time to eat, drink, and be Cherry!🍒 Limeade, that is. Specifically a Cherry Limeade SONIC Hard Seltzer.

#branding #cpgmarketing #beer #beerdesign #beerlabel #design #cpg #designagency #designsystem #branddesign #craftbeer

When it comes to beer labels, This One Goes to 11! See you at Anthem!

It didn’t take Brian long to ‘tap’ into his ’80s reference archive and land on an ode to 1984’s classic mockumentary ‘This is Spinal Tap.’ We have no idea how Brian does this, but Spinal Tap ended up being one of Kayla’s favorite movies.

We love local craft beer, music, and ’80s movie references – even though only half of us usually understand them. We knew this Venn Diagram was about to be a circle, or rather… a dial.