
Rachel Axon
@RachelAxon
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Current: Olympics reporter for @SBJ | Past: @USATODAY, @orlandosentinel, @starnewsonline | Runner, reader, podcast junkie | She/her
Joined July 2012
Small-ish update - excited to move from long-term freelance to a full-time staff writer for @SBJ. Not much changes coverage-wise, with LOTS of Paris stories coming. But a big deal for me personally, and it gives me a chance to branch to other sports later. So very happy today.
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RT @SBJ: The USOPC recorded a record $496.2M in revenue last year, according to its IRS 990 form 📈. Team USA’s success in Paris — 126 Olymp….
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📰In the latest @SBJ women's sports newsletter, we've got:. 📣 New research from The Collective digging into fan behavior.🎾 The lack of prime time spots for women at The French Open.👟 Startup footwear brands creating new models for female athletes.
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USA Gymnastics CEO Li Li Leung will step down at the end of the year. In six years at the NGB, she has led it out of crisis, instituted reforms and returned it to commercial and competitive success. My @SBJ story.
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Soooo deserving and glad to see invaluable reporting from @Lindsay_Schnell being recognized.
Associated Press Sports Editors and the APSE Foundation have announced Lindsay Schnell, who was with USA TODAY Sports in 2024 and now is with The Athletic, is the second winner of the Billie Jean King Award for Excellence in Women’s Sports Coverage.
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LA28 continues its momentum in 2025 in a big way, signing Honda as its automotive sponsor. It's the sixth new sponsor this year, matching the total for all of 2024, and first tier-one sponsor in nearly four years. My @SBJ story.
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RT @MazzNYC: "We went into the process kind of with two tracks in mind: Are we going to start up and run a league or are we going to make a….
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RT @SBJ: Women's sports are finally getting the coverage they deserve. We're excited to launch our women's sports newsletter vertical, anc….
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RT @SBJ: #Nike partners with @rebelgirlsbook on content series aimed at Gen Alpha girls featuring top female athletes via @RachelAxon htt….
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RT @SBJ: U.S. Figure Skating has its new leader: @mattfarrell_. The Olympic veteran is set to take over as CEO of the NGB with nine months….
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tl;dr - We're bringing the expertise we have at @SBJ and focusing more time and resources on telling the stories in the business of women's sports. I'm thrilled, and I hope you'll read along.
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If you're already in touch with an @SBJ reporter on a different beat and have a women's sports story (like on facilities, media, marketing, etc.), they are a great place to start too!.
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This is part of a larger effort across our @SBJ newsroom to add to our women's sports coverage. We'll have a monthly column in the magazine and dedicated SBJ Live series, coming soon!.
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@SBJ This will be focused on women's sports, which is different than women *in* sports. A good test - are women playing on the field, court, ice, etc? We want those business stories. Is a woman working in a men's league? We love that for them, but that's not for this newsletter.
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@SBJ We'll be reporting on the news, trends and opportunities in women's sports. This is the fastest-growing segment of our industry, and we're going to capture that growth, investment and the continuing issues and barriers unique to women's sports.
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🚨 Big news 🚨. We're launching a women's sports newsletter!. @SBJ subscribers can find it in their inboxes every other Tuesday, starting May 13. I am beyond excited to spearhead this effort, but it's going to leverage the expertise across our newsroom. 🧵.
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RT @SBJ: Sarah Hirshland, CEO of the U.S. Olympic and Paralympic Committee, emphasized the importance of investing in the quality of the sp….
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RT @SBJ: Spotted outside the green room: ESPN Chairman Jimmy Pitaro chatting with 2025 SBJ Champion honoree @CStiffwin. Carol was an integ….
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