Paddle
@PaddleHQ
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We're the Merchant of Record that helps SaaS & digital companies get paid from anywhere & grow everywhere. Support: [email protected] (Mon-Fri 9 am-5 pm GMT)
London, UK
Joined August 2012
Build. Scale. Grow with Confidence. On Nov 5th - hear: → What’s new in billing, payments, and compliance → Real success stories from fast-growing teams → Key trends driving SaaS and AI growth → How to streamline global expansion 💡 Join live: Ask questions, see demos, and
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Heard of Q5? It’s the hidden growth season for mobile apps. 📉 Ad costs drop 📈 User intent spikes 👀 Competition thins out Join Ed Shelley (Senior PM @ RevenueCat) and Lucas Lovell (VP of Product @PaddleHQ) to learn how top apps use web monetization to make Q5 their biggest
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Kicking off in 15 mins. Still time to join us!
Build. Scale. Grow with Confidence. On Nov 5th - hear: → What’s new in billing, payments, and compliance → Real success stories from fast-growing teams → Key trends driving SaaS and AI growth → How to streamline global expansion 💡 Join live: Ask questions, see demos, and
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New tools. New ideas. Same focus: helping you grow. Join Paddle Forward to see how leading SaaS teams are simplifying operations globally with confidence - product updates drop Nov 5th. 👋 What updates are you most excited to hear about? ↓ https://t.co/Kbe3PhizHB
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To turn BF/CM sign-ups into long-term customers: → Win back previously churned users with personalized discounts → Segment new customers for targeted follow-ups → Be transparent about renewals to reduce chargebacks → Use intelligent dunning to cut involuntary churn
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Look at keeping the customers long after the discounts have gone. The real profit isn’t in the first sale, it’s in the lifetime value (LTV) of those new customers. If they don't see the value beyond the discount, you’ll lose them.
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4 ways to boost BFCM conversion: 1/Auto-convert prices into local currencies & languages 2/Offer regional payments (PayPal in Germany, AliPay in China) 3/Streamline checkout: branded, mobile-ready, one-click 4/Adjust pricing to willingness-to-pay (Brazil: -12%, W. Europe: +21%)
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🌍 The upside of localization is clear: ↳ +21.8% growth for companies offering even one extra payment method ↳ +24.8% growth for businesses with 25+ currencies ↳ +30% revenue lift for those adapting pricing to local sensitivity
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Cart abandonment is highest when: ↳ Checkout is too complicated (18%) ↳ Local payment methods are missing (10%) ↳ Cards get declined (9%) That’s a huge chunk of lost revenue during peak season.
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When a customer wants to leave, the first thing you should ask is WHY. Once you understand that, you can figure out what to offer next. ‼️Ask better questions - Why are you leaving? - Why did you choose us in the first place? ‼️ Build better off-ramps - A short-term discount -
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Day 5 of September and https://t.co/QbPKIdGqOc already made $4.4k this month 😀 Mainly because 2 customers upgraded to yearly plans!! I think it will easily cross $5k in a day or two.
Day 4 of September and https://t.co/QbPKIdGYDK has crossed $11k MRR 😀 The graph for September just looks different than other months. There is like an inflection point clearly visible! We are two customers away from getting to 100 paying customers (currently at 98).
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What you optimize for should shape how you price AI. This cheatsheet breaks down the tradeoffs behind different strategies. @NotionHQ, for example, prioritizes brand. Fixed-price AI add-ons, clear value tiers, strong market signal. This strategy prioritizes clarity and brand
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📊 Read the full SaaS Market Report:
paddle.com
SaaS market update for Q2 2025 covers the quarter's AI driven rebound, explores the factors driving growth, and forecasts growth for the remainder of 2025
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📌 Strategies to consider. With strong growth expected in H2, focus on: 1️⃣ Improve margins by redirect in-app payments to the web to avoid platform fees (up to 25% more revenue) 2️⃣ Use AI not just in your product, but to automate internal ops like onboarding, support, and admin
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So what’s driving the momentum? A lot of it comes down to the rise of AI. Teams are using it to build smarter products, improve operations, and retain more revenue.
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It’s not just B2B. Even with the usual summer slowdown, B2C MRR reached new highs.
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🔸 New sales up 5.4% QoQ = businesses are investing in new tools 🔸 Churn rates dropped to their lowest since 2022 = stronger retention & healthier revenue baselines 🔸 Both acquisition & retention improved for the 1st time in over a yr. = a signal of sustainable SaaS growth
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