@pa1ge Probably the same for a lot of sellers on etsy / amazon too

@randomshenans For sure, Amazon is worse than Etsy I would think. My friend who sells digital files on Etsy is making 6 figures a year. My assumption is that the average Etsy seller is doing better than the average Shopify seller due to the discoverability of the platform.

@pa1ge E-commerce is not magic, it requires web traffic. No traffic, no sale. It’s still pay to play. Shopify is a store front, it’s up the the brand to drive traffic and reach their market. Hopium is not a strategy. I don’t think customer performance is their responsibility.

@caseycgolden Yes, I completely agree with you. But also their business model is based on their customers' success. Customer performance directly impacts their bottom line. Not saying it's Shopify's fault these businesses churn. It's that the new user has skewed expectations.

@pa1ge This became evident to me when we would get a notification on our store that we’re in the top 10% for traffic of stores that launched at the same time.

@MonicaGrohne I've always wondered how accurate that is! 😂 Working in the app space, the churn becomes obvious because we can see the number of closed stores (who are using our app). And it's a lot.

@pa1ge A high churn rate for Shopify can be viewed as a positive. A favorite @benthompson piece:

@leostrupczewski @benthompson Interesting! I’ll check it out

@pa1ge I must have an unusual book of clients then. I had very few of my referrals so far drop off. So I'm guessing 10 - 20 stores.

@quigley_brendan If the brand can afford agency they’re typically fine. Talking small stores.

@pa1ge A Shopify store alone won’t lead to profits. In order to succeed within ecommerce, you have to be a generalist that has a good grasp on many things.

@IstariOne Agree!

@pa1ge What's the churn rate?

@DanteVitagliano Not sure if it’s public but I linked an article earlier that had some numbers from 2018.

@pa1ge Shopify has a lot of small/zero sales merchants because the platform is so easy. Almost a good thing

@itstomkim For sure, I actually think Squarespace is one to watch. They're coming in hot, and they'll be going after small stores/gen Z. Squarespace is way easier to set up, and they're quickly building out functionality.

@pa1ge Kind of like Amazon. 90% who start, fail within 12 months.

@pa1ge Yeah but they dont care about the large merchants either. We are a top 100 store and the support is horrible. Just waiting for someone to disrupt the disruptors lol

@pa1ge 90% of businesses fail. This makes sense.

@pa1ge Must be why so many ecom SaaS go upmarket. Churn must be terrible for the long tail of small stores