1. The Ikea Effect This is one of the main reasons behind Notion’s success and popularity. The term refers to the tendency to value something more if you create it yourself. People spend hours building the perfect layouts and templates to match their exact needs.

2. Maslow’s Hammer The idea behind this is people tend to use a familiar tool for everything. Notion is so versatile that it can be used for so many different aspects of life. This has been another big contributing factor to Notion becoming so popular.

3. The “Metagame” The Notion community is very large and continues to grow every day. Not only is the community huge, but it is also very active. This, along with the massive amount of resources available have made Notion one of the most popular productivity apps in existence.

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