You can’t market your way out of a structural defect. Marketing takes a spark and makes a fire, but it can't create fire from a wet brick. Fix the product, then call me.

On today’s episode of touching grass.. Will you close that laptop and get some rest?

X just nuked InfoFi and honestly? I’m not even mad. 🤷🏽‍♀️ If your “community” only tweets about you because they’re farming points… that’s not a community. That’s a payroll. New episode of @web3quickbites is out: "InfoFi Is Dead. Long Live Real Marketing." On this episode, I

Your community channel is a 50,000-person waiting room for a bus that’s never coming. Stop vanity-metric hunting. Build a construction site, not a lobby. GM Frens!

Be honest: How many Discords are you in right now purely for the airdrop? Don't lie. 👇🏾

Most blockchains launch a chain and then pray for users. Monad @monad built a nation first. They spent 2 years shipping "Gmonad" memes, purple lore, and cult vibes before a single block was produced. The result? When Mainnet launched, they didn't have "users", they had an

Web3 marketing meta is broken. Spending millions on acquisition with 0% retention isn't growth, it's subsidizing your own exit. Fix the bucket.

Most founders try to buy a crowd before they’ve earned a tribe. We hit 500 power-users by doing the opposite. Stop looking for 10,000 strangers and start obsessing over the ten people who actually care.

Google is great for history. It sucks for finding alpha. That’s why @KaitoAI is winning, they indexed the "Dark Data" (Discord, Spaces) that Google can’t see. But their pivot to InfoFi (paying users to find truth) created a dangerous paradox: When you financialize "insight,"

Real growth looks boring. It looks like retention. It looks like users who actually use the tool, not just mercenaries waiting for an airdrop. If your users leave the moment the token launches, you didn't build a community. You built a waiting room.

If your marketing strategy is "Wait for the Bull Run," you are already dead. Build a story that survives the Bear. Top of the morning to you all.

Season 3 of @web3quickbites is officially here This season, we’re cutting through the noise and getting back to fundamentals. 👉🏾Real Web3 marketing. 👉🏾Real growth lessons. 👉🏾Real conversations with founders, marketers, and builders who’ve actually shipped. Expect: 1️⃣Honest

Asides building products and having dreams of a startup, irrespective of the position you hold, having lots of connections ( and I mean great ones) will take so far and even help you skip some procedures to getting what you want. Go to places, meetings, conferences, and make

So yesterday, I almost got scammed. A “representative” from Avocado DAO reached out, said they were launching a podcast series with Sei Network. They wanted me to talk about my Web3 journey, marketing, content creation, storytelling, all the things I actually do. It felt

Remember when phones were just for calls? Then apps changed everything. @vultisig is doing the same thing for crypto wallets. Here's what's coming: The Plugin Ecosystem: Instead of one wallet trying to do everything (and doing nothing well), Vultisig is building an app store

Your Go-to-market strategy isn’t failing because people “don’t get it.” It’s failing because you’re avoiding the boring work. Read that again. Most founders want viral growth but skip: – Showing up daily – Repeating their message – Recording content that feels cringe –

My biggest marketing competitor this year wasn't another founder... It was a computer. While I was optimizing my content calendar, an AI agent was posting, engaging, and growing faster than my entire team. On this week’s episode of @web3quickbites , we answer the question

What’s the #1 mistake you made in your Web3 GTM? (Go-to market) I’ll go first. ⬇️ I once led a GTM strategy for a Web3 product where we had all the right signals: ✅ Market fit ✅ Great design ✅ Buzz from early adopters ✅ Partnerships lined up What we didn’t have? A

Remember when Binance launched its first podcast? They weren’t trying to entertain. They were building narrative infrastructure. It wasn’t about downloads. It wasn’t about becoming the “Joe Rogan of Web3.” It was about controlling the story, before someone else told it for

Organic growth” in Web3 is one of the most overused (and misunderstood) terms. You’re not growing organically if you’re: – posting memes – doing airdrops – hoping your tweet goes viral Here’s what actually works, with receipts 👇🏽 In Web2, “organic” = no paid ads. In Web3,