Michael B Jans
@mjansdesign
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https://t.co/6uhJgP0i3U's latest campaign, “It’s All in the Name,” plays on the idea that not everything should be taken literally as it features humorous ads and a refreshed logo. https://t.co/GZc7iTqSoX
adweek.com
Hotels.com’s new global campaign emphasizes that its name is refreshingly literal.
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YouTube's new “Reimagine” feature lets users transform a single frame from an existing Shorts clip into an entirely new AI-generated 8-second video, using Google’s Veo AI model.
socialmediatoday.com
The feature enables Shorts viewers to generate their own videos based on a scene from a clip.
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Uber’s St. Patrick’s Day campaign flips the script on party culture, celebrating the “Irish exit” with a spot that turns a quiet getaway into the main event. https://t.co/S2b56SnRaU
adweek.com
Uber’s St. Patrick’s Day campaign encourages people to “Irish exit” via its popular ride.
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Amid big, flashy Oscars ads, Disney Cruise Line trades spectacle for subtlety with a quiet, emotional father-son story. https://t.co/tiEmCNHem5
adweek.com
The ad debuted during the 98th Academy Awards, showcasing a heartwarming father and son story.
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Instagram is testing clickable links in post captions for Meta Verified users — a long-requested feature that could reduce reliance on “link in bio.” https://t.co/jKMWSIqyEc
socialmediatoday.com
As part of the test, selected Meta Verified subscribers can add up to 10 links to their IG post captions each month.
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Burger King’s new campaign hands the crown to customers, using an Oscars ad to spotlight a guest-first marketing shift. https://t.co/yTSlEbUmp2
adweek.com
The chain is rolling out major changes after its U.S. boss shared his real phone number and invited suggestions from the public.
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After a brief retirement, Mr. Clean makes a comeback with upgraded Magic Erasers, new cleaning tools, and a social campaign to refresh the brand’s presence. https://t.co/S3r1b86LOl
adweek.com
The P&G brand is the latest to ‘kill off’ and resurrect a mascot.
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SkyPop launches its protein soda that combines playful flavors, functional messaging, and retailer distribution redefining better-for-you beverages. https://t.co/Uw1brOTcs3
adage.com
CMO Dave Cohen discusses the protein boom in the beverage aisle and SkyPop's marketing gameplan.
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The verdict is in! Take a look at this week’s marketing winners and losers.
adage.com
Ikea's viral monkey toy sells out and CVS keeps its workers happy—plus, why it was a bad week for Gucci, Frida and eBay.
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Knorr’s “#ServingSingles” campaign builds on the viral #DateMyFriend trend, using TikTok creators and UGC to spotlight cooking as a modern dating “green flag.”
marketingdive.com
The Unilever brand is amplifying user-generated content via a TikTok Branded Mission as part of an effort that includes media tie-ups and events.
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McDonald’s “First Job Confessional” turns ordering kiosks into reality TV–style booths for people share first-job stories as part of a social-first brand push.
marketingdive.com
The social-heavy effort, made with agency Golin, comes as the chain faces social media and competitor blowback for a video featuring its CEO.
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Ford’s global campaign ramps up with its Formula 1 comeback, combining cross‑market promotions and racing‑centric storytelling to boost brand relevance.
marketingdive.com
The automaker will utilize Apple TV’s sequential ad capabilities to turn ad breaks into a narrative “micro-docuseries” focused on its engineering prowess.
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Liquid Death partners with Spotify on the “Eternal Playlist Urn,” using Bluetooth and personalized playlists to make the afterlife audibly unforgettable. https://t.co/BwzT7tBISX
adweek.com
Liquid Death’s latest collab is a Bluetooth-enabled urn that turns your Spotify listening habits into a personalized post-life playlist.
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Instagram introduces thumbnail editing for grid posts, allowing brands and creators to customize how each image or clip displays on their profile. https://t.co/TRAoatGdCZ
socialmediatoday.com
The new feature allows users to choose how images and clips will be displayed, adding another element of profile customization.
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TikTok and MLB expand their content partnership, offering exclusive highlights, creator access and localized baseball storytelling to tap into growing fandom across global communities.
marketingdive.com
The duo is deepening an existing global partnership to offer exclusive content, greater creator access and a player engagement initiative.
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Progressive’s new campaign, “Drive Like an Animal,” leverages AI in its production process while maintaining brand authenticity through human-led storytelling. https://t.co/yNlezT3PkM
marketingdive.com
The insurance provider’s “Drive Like an Animal” campaign leveraged AI to reduce production time while still considering consumer sentiment.
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IHOP designates the first Tuesday of March as its annual National Pancake Day, promoting all-day free pancakes and a nostalgia-driven campaign spotlighting Mr. Fantasy, the alter-ego of KJ Apa.
marketingdive.com
In a tie-up with musician Mr. Fantasy, the chain is plastering high-traffic areas with old-school flyers reminiscent of the early internet aesthetic.
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Dr. Seuss Enterprises launches a travel-themed literacy campaign with Known, using airport, social and digital activations to guide audiences into the worlds of Dr. Seuss.
adage.com
Known constructed a fake travel agency to celebrate Dr. Seuss’ birthday.
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To drive awareness during peak tax season for their giving initiative, we partnered with Chesapeake Bay Trust on a six-week TV campaign. 140 placements on WMAR-TV & a Midday Maryland feature helped amplify impact statewide. See the campaign in action ⬇️
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ESPN’s March Madness campaign parodies pharma commercials, turning familiar prescription tropes into playful tournament marketing. https://t.co/PNcfa9BlQj
adweek.com
The campaign for ESPN’s Tournament Challenge focuses on those experiencing symptoms of March Madness bracket obsession.
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