The new @England 𝟐𝟎𝟐𝟒 𝑵𝒂𝒕𝒊𝒐𝒏𝒂𝒍 𝑻𝒆𝒂𝒎 𝒌𝒊𝒕𝒔 celebrate football heroes 🦸 of the past with a modern twist. Made with 𝑫𝒓𝒊-𝑭𝑰𝑻 𝑨𝑫𝑽 to breathe with you 😮‍💨 in the moments that matter most. #NikeFootball

A playful update to the 🏴󠁧󠁢󠁥󠁮󠁧󠁿 of St. George appears on the collar to unite and inspire.

@melindiscott @nikefootball Interesting question. Could you tell me what your motivation is for asking this question?

@MatofKilburnia @nikefootball I'm very interested to know how the marketing strategy works if applied in other regions. Are there some countries they wouldn't even consider for example

@melindiscott @nikefootball Changing other countries' flags is actually our tradition...

@DaveFromLeeds @nikefootball Do Nike?

@melindiscott @nikefootball Snowflake

@SpectatorRaven @nikefootball Questions not permitted comrade?

@melindiscott @nikefootball here are a few

@nicotheknife @nikefootball It seems a very successful strategy for them.

@melindiscott @nikefootball Were you this upset with the Peter Savile 2010 Umbro kit?

@Jenkins2Larry @nikefootball Why on earth do you think I'm upset?

@melindiscott @nikefootball I'm surprised nobody really answered this.

@danbarker @nikefootball So it seems. A very lucrative strategy.

@melindiscott @nikefootball hope this helps mel👍

@1711Josh @nikefootball It seems it's a strategy that has been very successful with all sorts of countries over the years.

@melindiscott @nikefootball Here is the Brazil shirt

@KRSTPHRB @nikefootball Lots of countries apparently. Sees quite a widespread thing

@melindiscott @nikefootball Brazil away shirt

@Bezel03 @nikefootball And apparently a lot of other countries too

@melindiscott @nikefootball Nike has done it to other flags. It’s a marketing ploy and they’ve succeeded.

@KeithPh35814305 @nikefootball It seems massively successful