Honestly, @PayPal may just be the worst customer service I've ever interacted with, so much so that I've felt the need to complain online 🫠

Test https://t.co/YdaCPSZtIL

https://t.co/YdaCPSZtIL

@buffer Easier said than done, though. Staying on top of every comment is tough, especially across multiple platforms. You can now see all your comments from LinkedIn, Instagram, Facebook, Threads, X, and Bluesky in one place, minus the endless notification pile.

Our team at @buffer dove into the numbers: after analyzing 72,000 posts, we made quite the discovery 💡 Creators replying to comments consistently saw a 30% boost in engagement on future posts 🚀

Since the beginning of the year, I've made it a habit to share something on social every single week. What surprised me the most? The biggest shift didn't come from posting more - it came from engaging in real conversations.

Something fun is dropping on @buffer tomorrow! 🚫👻

Thrilled to announce my debut on the Buffer blog! 🎉 I just dropped my first article, all about how we’re giving @Buffer’s Public API a makeover 💅 Curious? Dive into the article, share your thoughts, and join me on this adventure! https://t.co/RjFufcZIVt

What are some of the special moments that happen during your team offsites?

3️⃣ Gratitude Session. Our last session of the retreat focuses on sharing gratitude and giving thanks to other colleagues. Sometimes we give thanks for work things that have happened during the week, and other times, we take a moment to share something more personal.

2️⃣ Personal Stories Dinners. We spend two evenings with three other colleagues from different parts of the company, and talk about life. You leave these sessions feeling more connected to your teammates, developing a rapport that goes beyond work.

1️⃣ Team Wide Support Time. All hands on deck answering questions in the customer support inbox. We develop a deeper level of empathy for our users, and leave that session feeling energized and empowered to ship features / fix bugs that can improve our product.

Wow, what a week! It's very rare to spend time in person together as a remote company, but once per year, we carve out that time so that we can develop deeper connections to our goals and each other. There are 3 "sessions" that make a Buffer retreat quite unique ⬇️

Over the last 4 months, I've focused on creating more consistency with posting. → My impressions have increased by 434.2% → My reach has increased by 531.1% → I've gained 250 new followers You don't have to be a thought leader to have impact. You just need to start.

@buffer It also serves as a great reminder that small, incremental habits can compound into big changes. If you haven't had a chance to give this a spin, you should check it out and let us know what you think.

One of my goals for 2025 was to create more content for myself, particularly around building in public and some of the projects I've been working on at @Buffer. Last week, we launched streaks and it's been so helpful to keep me accountable to my goals.

This project served as a good reminder to me and my team to never underestimate the investment in improving existing features. The impact of having a more simplified user experience can really move the needle!

🌱 And Personal Profiles, that feature we deprecated in 2020, now represents 30% of all Instagram connections.

💸 Our paid conversion rate increased by 50% 👩‍💻 Our Instagram channel connection success rate increased by 88% (meaning less drop-off during the connection phase) 📈 The total number of unique users who had an Instagram account connected increased by 116%

2. We brought back Instagram Personal Profiles. We deprecated this feature when the Instagram API became available, assuming that support for Personal Profiles via a notification-based flow would no longer be needed. The results speak for itself.