Mark Wingerter
@MarkWingdinger
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I put purpose into practice for people, places and products. 🙌 Chief Marketing Officer | Disruptor, Content Conjurer
Greensboro, NC
Joined March 2012
Behold my manifesto. Lots of heart and oomph went into writing this piece for @TheJuiceHQ Please enjoy. Thanks to my fellow wrestling tag partner @IndyMcGrath for allowing me give 1-2-3 to #B2BMarketing
New B2B Marketing Sucks: Stories from the People Fixing it from @MarkWingdinger. 💡 🧃Defining your beliefs and lead with them 🧃Knowing who is NOT right for your product 🧃Marketing from the inside out 🧃Proving what you’re about https://t.co/6bxws6Wom9
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“Nobody reads ads. People read what interests them. Sometimes it's an ad.” - Howard Gossage
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There isn’t a single company on earth that needs a #SuperBowlAd to be successful. And that’s probably all you need to know to recap this (or any) year’s spots.
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#SuperMarioBros Plumbing has a Marketing Manager position - sounds like a one-up in the industry to me. #SuperMarioMovie
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There was a time in college where twice a week I'd get to go to a poetry class at 8:30am, listen to poetry being read, study it and drink coffee. I miss those days. ☕️
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😞 When marketing is hard… it’s very hard. And when it’s good… it’s very fun. 🤷♂️😵💫
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You gotta feel for weather reporters who stand in the middle of hurricanes. What is the point? Wind blows hard in a hurricane. We get it. You don’t have to risk your life to remind us.
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“If you can't motivate someone to choose your option over all others without telling the complete truth, you're pushing a non-consensual message that distorts reality.” - Joanna Rutter Every #B2B Marketer should read this from @CampfireLabsCo
https://t.co/1nI4NTlP6N
campfirelabs.co
B2B marketing assumes your audience is big and grabbable, when it's actually tiny and dispersed.
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Google may have launched a helpful content update, but uh… truly helping people has been the best way to grow your business for like, ever. 😇
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Transactional 💵 vs Relational 🙋♀️: Do you treat your audience like a potential dollar to be made, or like a human being? You can probably make money either way, but which way you choose says everything about your business and brand.
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Introducing our NEW LOGO! A fresh look, but we’re the same team helping bring life to your business and your community. Contact us if we can help you impact the lives of the people that need you.
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QUESTION: What is the best ad you have seen this year? I love good ads. Need some inspo!
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Content content content… In the race to get seen it is not the one with the most content who wins, but the one with the necessary content.
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Big working parent mood.
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Recently I’ve seen 2 different tweets claiming you can “print money” or easily have a “6-figure business” through writing and/ or storytelling. No. It is not that easy. In fact, it is not easy at all. Storytelling is enriching but it is not get-rich-quick.
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Look man I dunno about quiet quitting and all that but I do know that when you work hard at something you just need a breather sometimes and that’s really ok so can we just chill on it?
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