Imagine you’re trying to climb the Aconcagua, one of the highest peaks in South America. Who would you call first to join? Your crazy friend or your quiet friend?

Angel Investors are the risk takers of the pack: they jump on board very early in the process and embrace a higher risk with a lower valuation. That's their game.

Angels will not only climb the mountain with you, they’ll call 10 more risk-takers to join the adventure. They will help spread the word and commit to the team.

Getting the best angels on board is a signal to VCs. If they are making a move with you, there's probably something good cooking and the rest of your round might come more easily.

Don’t go pitching to the big ones right away. Pitch people that you can get to know extremely well and that are interested in your vision.

“Start from your core network and build up”. - Tomi Roggio, Head of Ventures at Latitud.

@latitudlatam ✊🏼✊🏼✊🏼