Demo days are a founder's chance to showcase their business as an investment opportunity.
Here are 5 quick tips on how to prepare for your demo day pitch. ( 🧵 )
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1. Know your story
Demo day pitches are sales pitches on steroids, and nothing sells better than a story. Craft a narrative to support your business from its ideation to the vision for years down the road, and make sure there is a connecting thread with each founder's journey.
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2. Be objective
You're not there to do a product demo – your goal is to get investors hooked and wanting to learn more. You're not pitching the product itself, you're pitching the value it adds for customers: talk about solving problems, not software features.
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3. Practice makes perfect
Consider rehearsing pitching multiple times a day, and recording every attempt so you can watch them back – it'll help you notice which details need fine tuning, make you feel comfortable speaking publicly and familiar with what you're going to say.
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4. Frame the conversation
It's humanly impossible to get everyone's undivided attention throughout the entire presentation, so it's your job to highlight the most important bits of information with CTAs, and to leverage impactful data to draw eyes and ears to what you're saying.
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5. Show a little personality
You're under a lot of pressure to be perfect, so it's easy to forget how to look and sound HUMAN. What you want is to stand out, so don't be scared to lean into a quality that makes you someone others want to connect with.
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Have any advice for founders getting ready for a pitch day? Quote this tweet with your own tips! 💬
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