Business success comes from chasing the user vs. chasing the competition. Simple but a highly misunderstood mindset. #humancentreddesign #usercentereddesign #businessgrowth #strategicdesign #focus #focusonsuccess

Excited to have been a guest on Innovation Meets Leadership®️podcast, discussing experience transformation with host Natalie Born - MBA PMP CSM. As I mentioned in the podcast, in todays world experience transformation is the next frontier of digital tra…

Intel is critical for mission success for all effective militaries of the world, similarly successful organizations need user insights to drive product led growth. That said there are many ways novices can screw it up, and here are 5 critical ones my te…

AI will significantly be involved in ideation and problem solving. #powerfultime #ai

I am looking forward my interaction with the awesome @deejoeseff and further engaging with the Corporate Accelerator community.

I see many companies choosing to “paint over leaks” when it comes to investing in user experience. If we had a visible leak in one of our walls at home, we’d treat the source of the problem. We wouldn’t slap some topcoat over the…

If you're a great leader in a good economy?. Someone will say you were "just lucky.". If you're a great leader in a bad economy and despite your best efforts, people are laid off? . Someone will attribute it to your leadership. It's not fair. Attribution…

Would you happen to know who your users are?.Have you ever asked yourself what their pain points are and how to plan around their #needs and #goals?.If done well, did you know you can outperform your peers by 2x?. I will answer these questions and more in…

To spin off Tolstoy. "All winning products are alike; each failed product fails in its own way.". So, how do you future-proof your products?. The principles that (practically) guarantee product success are the same principles that promote interpersonal…

There's only one "cheapest" in any category. And in every economy, there are always products that people will happily pay more to have. Build that kind of product. Not by burning cash to add every premium feature possible. But by first discovering wha…

The easier it seems?. The more is going on beneath the surface. When you can tick "get insurance" off your list in 90 seconds via a friendly chatbot. When your claims are paid in 3 minutes. What you're experiencing is the tip of the iceberg. Ben…

Is your product strategy copyable?. Or is the genius behind your product experience so deeply tied to customer insight that it can't be mimicked?. Not sure? . Look at where you are investing and remember:. UI is easy to copy (it takes just weeks). Even su…

We're at a "fork in the road moment” for some of the biggest B2B tech and SaaS companies. News of cost-cutting abounds. At the other end of the spectrum, VC funding dropped 50% year-over-year last quarter. As a leader, it's your responsibility to resp…

Ever wish your partner could read your mind?. A cup of coffee in bed. A night off of dish duty. A warm hug at a crucial moment. Technology can't yet fulfill that wish -- but AI is empowering disruptors like Lemonade to predict what you need before you ev…

Blown away by the AI. I asked the AI model of ChatGPT one of the most profound questions that business leaders struggle with…. ….[TLDR: Please do use the term UI/UX to refer to the awesome profession of User Experience Design]

A $20B acquisition. versus mass layoffs. Figma vs. Invision. How did the latter lose so much market share while the startup ate Invision's lunch?. Figma wasn't the first on the scene. They couldn't compare to Invision's marketing. Instead, Figma expl…

Thanksgiving is a day for gratitude. This #Thanksgiving, I express my deep gratitude to everyone who played a role in helping me publish my first book on the intersection of #Design, #Business and #DigitalTransformation earlier thi…

"We have a deadline.". "Our internal SMEs know what features users need.". "We'll ship and then test.". What comes next?. 1. The product launches. 2. Users let you know (in no uncertain terms) where you guessed wrong. 3. You overspend to course-correct. 4…

Enjoyed leading a workshop with our own Experience Design Strategist, Sarah Khalid at the TAG2022 Conference. "How to design an end-to-end experience for the people you serve - it starts with empathy" . It was exciting to see a group of technology leader…

It's a privilege to be part of the TAG2022 Conference for tech leaders in philanthropy along with UXReactor's Chief Revenue Officer, @tomwuensch (moderator). Today, we're part of the panel discussion, "What can we learn from the private sector to design…