Joni Sweet
@JoniSweet
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Freelance writer & PR coach Words: @Forbes, @NatGeo, @TIME, @TripSavvy @LonelyPlanet, @Yahoo, @Frommers + more; Vegetarian, cyclist, cat lady; Traveler at ❤
Hudson Valley, New York
Joined July 2011
New year, new services! Here are ways we can work together in 2024. ↓ ✍️Writing: I cover travel, health, wellness, finance and more for publications and brands. Need a smart, reliable writer for your roster? Let's talk. https://t.co/JmKbCRjIHl
jonimsweet.com
Joni Sweet is an experienced write and editor. Her work has been published by National Geographic, Forbes, Lonely Planet, TIME, Real Simple, USA Today and dozens of other publications. She also...
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This is finally happening on April 8! DM me if you want to join. :)
PR pros, I have an idea about hosting a live online event to provide rapid on-the-spot feedback for PR pitches in a group setting. Is this something you'd be into? Honest feedback is appreciated!
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Forbes racks up 6 million views daily. Yet 99% of founders are clueless about PR. We turned to a top journalist to tackle our 5 burning questions to help you get big media features. Catch this exclusive FAQ drop in our newsletter tomorrow and hear from @JoniSweet yourself.
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My newsletter has grown significantly—we're now at more than 2,700 subscribers! I'm opening up new spots for sponsors (& one spot is already sold for March). If you're looking to spread the message about your brand or service to PR pros, let's talk!
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Is there an app I can use to temporarily pause incoming voice notes? Sometimes I can text, but can't do a voice note, and I'd like my contacts to know when they should avoid sending me one.
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For 2025, let’s normalize sending interview questions or at least talking points in advance (for most stories). It’s a way to help sources feel more comfortable and deliver better quotes. Let's get real: Most of us aren’t working on front-page exposés every day, and that’s OK.
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My two cats made their editorial debut in my review of self-cleaning litter boxes for Best Products! I wonder if they can be considered a tax deduction this year...🤔 https://t.co/gpWNuMtx8Q
bestproducts.com
I called in two boxes and researched another three in the quest for more odor protection and less scooping.
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Wow, imagining likening someone trying to make a living to “a dog with a frisbee.” This is so disrespectful and I will never work with an editor who speaks to writers this way when requesting pitches.
Imagine being the editor of a magazine and calling freelancers — you know, the talented professionals you rely on to create your product — DOGS in your plea for pitches. Disgusting. I hope he receives zero pitches (and wait til you find out he pays pennies!). #media #journalism
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Usually by this time of year, I've received several emails from editors thanking me for my hard work over the last year. This year? None. Not one. I'm not taking it personally, but I think it says a lot about the current state of the industry.
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Great! Do concert tickets next!
The Restaurant Reservation Anti-Piracy Act first passed this summer
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Tomorrow's the big day: IMM Power Hour! If you're in travel PR and planning to attend International Media Marketplace in 2025, you won't want to miss this event. DM me for details!
Travel PR pros, IMM 2025 is just 7 weeks away! Want to make the most of your time at the conference? Join me and Cassandra Brooklyn on Dec. 11 for insider tips on networking, navigating the day, and leaving a lasting impression. DM me to RSVP.
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Stuck in a holiday rut? Want to get your 2025 freelance hustle off to a strong start? Join me and @StefanieWaldek , freelance writer for Travel + Leisure, Condé Nast Traveler, Virtuoso, and more, for an intimate one-hour group session.
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Travel PR pros, IMM 2025 is just 7 weeks away! Want to make the most of your time at the conference? Join me and Cassandra Brooklyn on Dec. 11 for insider tips on networking, navigating the day, and leaving a lasting impression. DM me to RSVP.
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One of my favorite things about writing gift guides is sharing them with the brands and creators I cover. So much joy in these exchanges!
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Hiii PR friends... I know we're all in the chaos of gift guide season, but please do not send follow-ups 1 day after your initial pitch. (This has happened to me twice today!) It only makes our inboxes even more disastrous. Give it at last a week. Thanks!
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Just made my debut in Travel + Leisure with a review of Secret Bay Resort in Dominica! Private treehouse-style villas, hidden beaches, a funicular through the rainforest, and rainbows every day—it’s magical. https://t.co/S8IyDB5Y7u
travelandleisure.com
Voted the best Caribbean resort by Travel + Leisure's readers, Secret Bay Resort redefines paradise with its unique accommodations and unparalleled privacy.
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Just found out someone fakes not knowing their zodiac sign to avoid astrology talk, and honestly? Genius strategy.
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PR friends, it's your last chance to RSVP for my Press Trip Planning Masterclass! If you want to join, DM me for the details.
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And it’s fine to sign up and not read every word or every newsletter I publish. I don’t expect you to. But I also don’t want to hear that you’re not going to make time for it. Keep it to yourself.
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I'll be honest: The last thing that I want to hear after a PR person asks what I'm working on and I refer them to my newsletter is that they don't have time to keep up with newsletters. That's where the opps are—if you don't make the time to read, you're missing out.
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