It's a wrap posting daily during Simple Modern's 10 year anniversary month. These 8 posts I'm especially proud of:
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Biggest leanings from building a 9 figure brand: https://t.co/mgISS4GR8M
Today Simple Modern turns 10. A decade and 60m units in, we've learned a lot: 1. Transparency is most desired quality in leaders. 2. The strategy and skills fueling a start-up will likely be a limitation at bigger scale. 3. Hire missionaries, not mercenaries. Employees
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What no one told me about raising boys: https://t.co/tE1OpAVVAn
My youngest of 3 boys turns 5 today. These 17 things NO ONE told me about being a dad: 1. You’ll be wiping butts years after they are potty trained. 2. Car seats expire. 3. Caring for my kids with pink eye, it got passed to me and I had it way worse (both eyes).
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AOV was a key to growing DTC: https://t.co/uCiHF23Ij1
Our DTC Average Order Value (AOV) has 4x'd, transforming our ability to scale the channel. How? • Launching Products at Higher Retails • Meta Ads for Bundle Discounts • Free Shipping: From $20 to $50 Carts • Personalization Upsell • Website Exclusive Drops • TikTok Shop
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Company culture building practices: https://t.co/KVFUB15Pm7
Traditions can amplify company culture. Here are 8 unique practices I love at Simple Modern: Signed Kid’s Books for Expecting Parents Employees expecting receive a kid’s book signed by their co-workers. Along with words of excitement and encouragement. Giving Summit A day
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Our biggest mistakes: https://t.co/KUqGLNZdEs
If mistakes are tuition, we’ve earned a masters. These mistakes have cost us millions. But, learning these lessons propelled Simple Modern to a national brand: 1. Unclear Branding: Many competitors cover bottles with big ugly logos. With Simple Modern as our name,
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What we've learned about TikTok Shop: https://t.co/VK8HdQnC0B
1 year and 130k orders into TikTok Shop, here's what I've been surprised to learn. 1. Products must be new, in season or niche: Videos must be interesting or relevant to go viral. Our kids products take off during back to school and NFL in Q4. Out of season they are very slow.
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How we've intentionally become known in our home market: https://t.co/N06OqeJTc1
We love Oklahoma. But Oklahomans had no idea we are local. We decided to change that. Simple Modern became a national drinkware brand by selling tens of millions of cups in Amazon and Target. We're the now official drinkware of @okcthunder, @OU_Athletics & @OSUAthletics.
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We have a unique mission, why it actually makes sense: https://t.co/nt9G0Dpqla
Simple Modern's mission is a paradox. Our goal isn’t virtue signaling, getting back 10x or going bankrupt. We believe it's more enjoyable to give than receive. As a for-profit company our mission statement is, "We exist to give Generously". Sure Jesus taught this but
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