Most blockchains have been overlooking the major catalyst that has led web3 to the levels of adoption it’s got to in the first place.
Incentives for every user. Airdrops.
A proven Airdrop system is the missing feature at the core of a Layer 1.
🧵⬇️
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1/If Airdrops can be done right - help acquire new sticky users for the protocols built on top, they can become by far the most powerful flywheel for adoption.
Think about it, who gives a f*ck about the tech? apart from all of us degens hell bent on world domination by…
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2/What most people care about - what is human nature - is, what’s in it for me….
Tell any normie about crypto, they care about coins like bonk, doge and Shiba Inu.
They don’t care about scalability, sharding or governance.
The masses literally ONLY care about 1 thing, the…
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3/It’s the gains of the bull market that will bring them back too, not the tech.
Although to normies the tech soon becomes a happy way to pass the time, while bag holding a billion shitcoins
“Dude, Shiba Inu is launching an L2 it’s gonna be insane, shib to the moon once this…
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4/Tech to most is almost an antidote for losses, the reasoning why all the money mummy gave them has gone missing, gambled away on doggie coins.
Even in crypto people talk a lot about narratives, L1s, TG bots, LSDs.
But miss the major narrative that ties it all together?…
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5/We all know we use these things because we get rewarded, for being early with better, bigger incentives.
The issue is that no one in the space has done an airdrop really well.
Everyone is taking the… throw shit at the wall and see what sticks approach.
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6/To the cultured mind it’s disgusting. The analytical it’s barbaric.
It works though, at least in the short term.
People come and use, get their rewards and then go.
The problem for the L1 is they don’t stay.
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7/I’ve seen it countless times, it was worst during the NFT whitelist bonanza of 2021.
I got taken in just like the rest of you apes, going so far as to paint a picture of the NFT I wanted in watercolor and submit it to the
#fanart
channel in discord, in the hopes I’d be…
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8/People will be the most loyal valued community member when they think they can get something out of it.
But once the incentive is gone, so are the users and you’re left with empty discords and only lonely bag holders that were so delusional the ”tech” was worth something.
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9/So how do you make airdrops work? I got a few ideas 😉
Follow along and if this thread gets 100 retweets by next Sunday, you just might find out.
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