Those first few price rungs have the biggest durability gap. People who can only afford the very cheapest are the ones who get a flip-flop budget effect where they spend $270 on shoes instead of $150 over 18 months. And their back hurts the whole time from the crappy shoes. 3/3
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When I was a Mormon missionary I had a companion who bought a $15 pair of Walmart flats every month because her last pair were worn out from a month of all the walking we did. I had a $150 pair of flats and this is how they looked 18 months later 1/3
Vimes Boot Theory is a nice little theory that makes people think they're unfairly getting duped by the system. But it's simply not true. I think most people don't know how much it costs to buy and maintain well-made things. Let's do the math:
There are three main ways to…
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I’m sure a $1500 pair of flats would have looked no better after 18 months of all that walking, but the Vimes Boot Theory isn’t about $150 vs $1500 shoes — you hit diminishing returns on price vs longevity. It’s about $15 vs $150 shoes. 2/3
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