
IDC
@IDC
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The premier global provider of market intelligence, advisory services, and events for the IT, telecommunications, and consumer technology markets
Needham, Massachusetts, USA
Joined March 2007
❗NEXT WEEK❗ IDC analysts Tom Mainelli, Nabila Popal, and Francisco Jeronimo will be on-site at the Apple Event to share their “Hot Takes” on the announcements and discuss how they could shape Apple’s position and influence across the industry. #AppleEvent #iPhone17 #HotTakes
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The role of the CMO is evolving under direct pressure from the C-suite. Expectations now extend beyond brand to driving enterprise growth, guiding AI adoption, and modernizing marketing technology. On September 10 at the CMO Summit in San Francisco, Laurie Buczek, GVP of
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John 17:1 says: " After Jesus said this, he looked toward heaven and prayed: 'Father, the hour has come. Glorify your Son, that your Son may glorify You.'" Declare with your voices that the bottom dwellers are exposed and all their evil plots revealed! God Will Avenge Us! ✝️
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📅September 9, 2025 📍Apple Park IDC experts Tom Mainelli, Nabila Popal, and Francisco Jeronimo will be on the ground to share their "Hot Takes" on the announcements and provide insights into what the new could mean for #Apple and the broader market. #AppleEvent #iPhone17
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Tech decisions shouldn't be slow to be strategic. AMAROK used IDC TechMatch to accelerate ERP evaluation without losing visibility or control. The result: faster decisions, clearer insights, stronger outcomes. Rethinking your approach to tech selection? Start here: 🔗
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Your CEO wants bold customer acquisition. Your CFO wants measurable AI ROI. Your CTO needs integration with existing systems. Meanwhile, your team is stuck in maintenance mode with no new budget. Sound familiar? You’re not alone and you don’t have to stay stuck. IDC’s new
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The Conjuring: Last Rites (2025) | FamilyShield Rated PG: Parental Guidance Suggested, with No LGBTQ+ Content, No Sexual Content (See Full Review Notes), No Woke Content, Minimal Bad Language, Minimal Rude Behaviors, Graphic Violence, and Fear Factor. *** See Full Review @
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AI in marketing can’t stop at content creation. The best marketing teams have a robust understanding of the systems, automations, AI integration, and real-time optimization that drive impact at scale. Marketing content leaders who embrace this shift are redefining what it means
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AI adoption in marketing is accelerating, but adoption is not the same as advancement. Many organizations mistake early pilots for maturity, leaving gaps in infrastructure, skills, and governance. IDC calls this the AI Illusion: the disconnect between confidence and capability.
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In this segment from the IDC CEO Interview series, Eric Stine sounds a clear warning: organizations that delay AI adoption risk falling behind. The challenge isn’t just to innovate, but to break through, connect with users, and move faster with purpose. Explore how today’s
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The role of the CMO is no longer limited to brand and campaigns. C-suite executives now expect marketing leaders to influence enterprise strategy, guide AI adoption, and deliver measurable growth. This expanded mandate is reshaping how CMOs lead and where they add value.
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IDC has long maintained that a trusted ecosystem of partners is needed for sovereignty to work at scale, and we believe this should include a combination of using global and local providers." Read more of Rahiel Nasir's blog on Digital Sovereignty here: https://t.co/YiQRXc3Byj
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Latin America saw a 1% decline in smartphone shipments in the second quarter of 2025, led by sustained weakness in Brazil and Mexico. Economic headwinds, extended replacement cycles, and weaker retail performance are weighing on volume in the region’s largest markets. Meanwhile,
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Second-hand smartphones are no longer a niche market. IDC forecasts shipments of used smartphones will grow 3.2% in 2025 compared to just 1% growth for new devices. Trade-in programs, improved refurbishment, and sustainability priorities are reshaping the global device
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In his interview for the 2025 IDC CEO Interview Series, Barbaros Uygun shares how building a scalable and portable platform gives his organization a competitive edge. By accelerating time to market, they're able to respond faster, adapt smarter, and lead with agility. Explore
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$2,500 if your Solutions Architect (TS/SCI) referral is hired! It's on-site in Virginia Beach, $50-$100/hr, 12 month contract. This September, the first person whose referral is hired earns $25k, let's go! Tag a referral, DM us, or click the URL and refer:
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The global smartphone market is entering a new phase of cautious growth. From GenAI integration and foldable advancements to shifting regional demand and rising ASPs, vendors are navigating a complex recovery shaped by both innovation and uncertainty. IDC’s latest forecast
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IDC’s latest research signals a shift in enterprise IT strategy, as organizations begin prioritizing AI-based products and services over traditional software investments. The rise of Agentic AI is reshaping how businesses allocate resources across applications, infrastructure,
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In Jamie Lin's IDC CEO Interview series debut, his sentiment is clear. The choices CEOs make today about AI adoption, integration and oversight will define whether their organizations lead or lag in the years ahead. Explore how other CEOs are responding to this moment in IDC's
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🤖 AI isn’t just an enterprise tool. It’s a personal advantage. In his interview for IDC’s CEO Priorities for 2025, Simon Paris shares how individuals can integrate AI into daily routines to work smarter, make better decisions, and unlock new value. For CEOs, the takeaway is
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Find our CWO trailer in the wild and scan the QR code for great deals on wheels!
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Customer data isn’t the problem. Activation is. Most organizations are still struggling to turn intelligence into impact across the customer journey. This IDC blog breaks down how to operationalize customer insights at scale and why doing so is now essential for growth. 📈
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Customer data isn’t the problem. Activation is. Most organizations are still struggling to turn intelligence into impact across the customer journey. IDC breaks down how to operationalize customer insights at scale and why doing so is now essential for growth. 📈 Read the
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Marketing budgets are holding flat, yet the demands on CMOs continue to rise. AI, CX, and pipeline growth remain top priorities, but many tech marketing leaders are navigating them with limited resources and static investment. The result is stalled progress against increasingly
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