This is how you can do the Narrator Trend and it’s not as hard as you think using @CapCutApp #CapCutPartner

what if i just moved to dubai

Most marketers think BFCM is about convincing people they need your product. Wrong. By November, people are already primed to buy. They’re not asking “do I need this?” They’re asking “is this worth grabbing while it’s discounted?” Your ads should match that. Quick, urgent,

Most ads flop because they treat every audience the same. A 22-year-old college student and a 42-year-old mom might both buy your product… but they do not buy for the same reason. If you run one generic ad, you will connect with neither. Here is how it should look 👇🏻 👉🏻 For a

If you’ve ever felt behind as a creator, read this. You’re not late. You’re not failing. You’re just early in your story. Everyone you look up to once posted to an audience of zero. They doubted themselves. They questioned if it was worth it. They probably almost quit too.

In Dubai for two weeks ♥️ Working with some brands and filming at a luxury hotel that was just booked this morning. I'm SO EXCITED! If you're looking for content shot in Dubai, let me know 👀 Creator portfolio 👉🏻

Bo Bichette just unleashed one of the coldest bat flips ever 🥶

Trey Yesavage is warming up for the Blue Jays. He threw 104 pitches on Wednesday.

Rating how scary agency life really is.. 😨

7/7 Poppi proved people do not just buy soda. They buy nostalgia packaged in health, and fun wrapped in function. And if you can deliver both, you can rebrand your way from niche to $2B. 🥤

6/7 The lesson for brands, marketers, and creators 👇🏻 👉🏻 Rebrand if your name or design is holding you back 👉🏻 Wrap health in joy so people actually want it 👉🏻 Cultural momentum is the new distribution — it attracts big exits

5/7 The bet paid off. By 2023, Poppi was the fastest-growing soda brand in the US, boosted by viral TikTok campaigns and retail expansion. In 2024, PepsiCo acquired Poppi for nearly $2B.

4/7 The psychology behind it 👇🏻 👉🏻 Reframing: It was not “quit soda.” It was “swap for a better soda.” 👉🏻 Nostalgia: Flavors like cola and root beer triggered childhood memories. 👉🏻 Permission: Fun branding made the healthy choice feel indulgent.

3/7 Poppi’s genius was in positioning. They did not market like kombucha or health tonics. They marketed like soda. 👉🏻 Bright cans 👉🏻 Nostalgic flavors 👉🏻 Pop culture partnerships Poppi looked like a treat, not a supplement.

2/7 In 2018, they rebranded to Poppi and pitched on Shark Tank. The new name was playful, nostalgic, and easier to remember. They landed investment from Rohan Oza, the brand builder behind Vitaminwater. That rebrand set the stage for scale.

1/7 Poppi did not start as Poppi. In 2016, founders Allison and Stephen Ellsworth launched a drink called Mother Beverage. It was raw apple cider vinegar with fruit juice. Healthy, but niche. The problem: the name and positioning felt more like medicine than fun.

I’m breaking down classic brand stories every marketer, creator, and advertiser should know 🥤 Today’s lesson: Poppi. How a rebrand turned a small gut health drink into a $2B acquisition 🧵

I’m breaking down classic brand stories every marketer, creator, and advertiser should know 🦉 Today’s lesson: Duolingo. How a language app became a social media icon. Duolingo used to be just another education app. Useful, sure, but not exactly fun. Then the team realized

Need video, static or UGC ads for the BFCM + Holiday season? Send us an email at contact@wearehooked.co or book a call at

POV: Your creative strategist FINALLY gave you some data on your most recent ad 😅 Creators, don't IGNORE this gem right here 👇🏻

Most UGC ads fail in the first 3 seconds. This one didn’t. The ad that stopped the scroll… and taught us everything about emotional resonance in UGC. We were testing creatives for a client in the fashion space. 👉🏻 No celebrity faces. 👉🏻 No high-production studio shots. 👉🏻