Digital qualitative research is reshaping how brands understand consumer sentiments. At Techarc, we harness diverse digital touchpoints from social media to online communities to capture authentic, nuanced user feedback that drives smarter product and marketing strategies. This

At Techarc, we harness the power of generative AI to transform UX research. Our AI-driven approach enables real-time analysis of consumer sentiment, helping brands capture nuanced emotions and map dynamic user journeys like never before. This empowers faster decision-making and

In 2025, smartphone users are redefining their expectations, it’s not just about specs or new features anymore. Durability, repairability, and the ability to upgrade are becoming critical factors driving long-term satisfaction and brand loyalty. Consumers want devices that stand

Qualcomm and Lenskart are collaborating to position India as a global hotspot for smart eyewear innovation. By integrating AR and AI technologies with everyday usability, this partnership aims to change how wearable tech supports vision, connectivity, and style. At Techarc, we

In today’s fast-moving markets, understanding what consumers will do next is key to staying ahead. Techarc’s predictive analytics combines advanced AI models with deep industry knowledge to help brands anticipate trends, tailor offerings, and make smarter strategic decisions. By

The AI Awakening (2020-2024) brought AI from the shadows to the spotlight powering smarter cameras, assistants, and personalised experiences across devices. Now, the AI Revolution (2025-2030) promises ambient intelligence - seamless, predictive tech that adapts to your every

In today’s fast-paced markets, Just in Time Insights are crucial for staying ahead. Techarc’s agile market research leverages continuous data streams and rapid analysis to capture evolving consumer behavior, enabling brands to pivot strategies instantly and confidently. Adapt

This Independence Day, we salute the spirit of freedom that drives India’s relentless pursuit of innovation and progress. As technology shapes the future, it empowers individuals and businesses to dream bigger and achieve more. At Techarc, we celebrate the innovators and

Artificial Intelligence is no longer just a buzzword in smartphones, it’s redefining how users interact with their devices and what “delight” means in the modern age. From AI-powered assistants that simplify everyday tasks to personalized experiences that adapt to individual

A little less than 3 years and we have finally @techarcinsights as a registered trademark. Unless the trademark is registered, it looks like the brand identity is wide naked.

Design is a top-5 decision driver and a key source of post-purchase delight. Techarc’s research shows users weigh design heavily both before buying and while living with the device. In a recent podcast, Sandeep Sarma, Sillycorns Media, and Faisal Kawoosa (Techarc) discussed

At Techarc, we invite you to explore how AI is reshaping consumer technology and join the leaders embracing AI-powered innovation. To read the entire report, click here:. Are you ready to lead the AI revolution?. #AIInnovation #TechLeadership

Software updates are no longer just patches; they are critical to keeping smartphones feeling fresh and secure over time. Regular updates not only improve performance but also extend the device’s usability, playing a major role in customer satisfaction and brand loyalty. At

India’s electric vehicle journey is evolving beyond battery life and charging speed. Today’s modern EVs are intelligent companions that learn, adapt, and connect seamlessly with your lifestyle. With smart powertrains, constant IoT connectivity, and software-led over-the-air

India’s roads face unique challenges with rising vehicle density, congestion, and safety concerns. Cellular Vehicle-to-Everything (C-V2X) technology promises a safer future by enabling real-time communication between vehicles, infrastructure, and pedestrians, preventing crashes

AI is no longer just an add-on; it’s the core driver transforming the future of tech innovation. Industry leaders from MediaTek, Realme, OPPO, and more emphasize that software experience powered by AI will be the key differentiator, not just hardware specs. From intelligent

Smartphone users are holding onto their devices longer, shifting the market dynamics significantly. Replacement cycles now exceed 2 years, driven by software updates and better battery health. This longevity is becoming a critical factor in purchase decisions and brand loyalty.

Consumers are redefining what delights them in smartphones. While specifications once ruled, today it’s the post-purchase experience - battery life, software stability, and durability, that truly drives satisfaction and loyalty. Our latest Techarc report, “The Shifting

High processor benchmark scores may grab headlines, but they don’t always guarantee consumer delight. Real-world smartphone performance depends heavily on software optimization, efficient resource management, and seamless user experience. At Techarc, we uncover why smooth