What’s the difference between 401(k) business financing and a ROBS plan? They’re actually the same thing. A ROBS plan allows your retirement account to invest directly in your business by purchasing stock in your company. Learn more:

Thank you to Travis and Mabelle for the thoughtful review. We're so glad to hear that working with Keith and the team made the ROBS process feel smooth and supported. You can learn more about Guidant and ROBS at

Join millions who have switched to Grok.

Damon Lomison spent years in government accounting - but behind the scenes, he and his brother were quietly building a dream. Watch the full episode now on YouTube:

Can you combine ROBS with an SBA or other business loan? Yes - and it’s actually a common strategy. Many entrepreneurs use a Rollover for Business Startups (ROBS) plan to fund the down payment on an SBA loan. Learn how these funding options can work:

Thanks to Raymond W. for the great feedback! We're glad the process felt well-timed and seamless - especially when it came to executing a ROBS transfer correctly from start to finish. Learn more about Guidant and ROBS funding at

Clarence Howell spent over a decade in the oil and gas industry - until purpose pulled him in a new direction. What started as a pivot became a mission: blending his expertise in continuous improvement with a drive to serve others. Watch his story now:

Think leasing commercial space is just like renting a house? 🏢🆚🏠 Think again. Jill Ames breaks down the biggest myths in commercial real estate — and what you really need to know before signing. 👇 Read the blog:.

Is using your retirement funds to start a business a smart move? Maybe - but it’s not one-size-fits-all. Watch Guidant CEO Jeremy Ames explain what works, what to watch for, and whether ROBS is the right fit for your business journey:

Thank you, Hillel, for the kind words. We're glad to hear you had a positive experience working with our team. Learn more about Guidant and ROBS funding at

From the Bronx to business ownership, Richard Rivera’s journey is anything but typical. He started as a middle school teacher and nonprofit leader — but over time, the pull toward entrepreneurship became too strong to ignore. Watch the full conversation:

Applying for a business loan doesn’t have to be overwhelming. Our step-by-step guide walks you through the process—so you can secure the right funding with confidence. 📘 Read the full guide:

What does freedom really look like?. For Rogelio and Alejandra Andrade, it meant trading corporate pressure and a 400-mile commute for a life they built themselves - starting with a restaurant and expanding into two lash studios. Watch now on YouTube:

🔄 The business cycle affects every entrepreneur and investor—are you ready for the ups and downs?. Master the 4 stages and learn how to turn challenges into growth opportunities. ⬇️.

When you work with Guidant, you get more than standard 401(k) plan administration. You get a full ROBS compliance package designed to protect your retirement plan. Learn more:

Thank you to Scott L. for the thoughtful review. We're glad to hear your experience with Guidant - and with Helen - was smooth from start to finish. Learn more about Guidant and ROBS funding at

Mirinda Childers spent years in the medical field - until she felt the pull to do something more. Opening a yoga studio in her hometown wasn’t part of the original plan, but it became the path forward. Watch now on YouTube:

💰 Thinking of using your retirement savings for real estate? 🏠 Here's how to make it happen! ⬇️.

How much of your 401(k) can you use for ROBS?. With a ROBS plan, there are no set limits on how much of your retirement funds you can invest in your own business – as long as it’s in the best interest of your retirement account. Watch here:

Thank you, Abhinav, for the kind words and five-star review! We’re so glad Michael and Tina could make your first experience with ROBS clear and seamless. Learn more about Guidant and ROBS funding at

Michelle and Chris Murphy have always loved dogs — but they never imagined just how far that passion could take them. A chance opportunity inspired them to turn a struggling kennel into a place where pets and people feel at home. Watch now on YouTube: