Carrying client first into the future 2025 reminded us that Client First is not about perfection. It’s about authenticity. About foresight. About choosing what’s right over what’s easy. It’s about building trust before scale, and growing with our clients, not just alongside

Milestones that reflected client trust Recognition matters, not as an end goal, but as validation of impact. In 2025, our work earned several meaningful milestones: • Microsoft Retail and Consumer Goods Partner of the Year • Forrester Leader in Customer Analytics Services,

Creating spaces for meaningful conversations Putting clients first also meant creating spaces for collaboration and insight. In 2025, our Executive Summits across Amsterdam, New York, Bangalore, the San Francisco Bay Area, and London brought Fortune 500 leaders together to

Turning Innovation into Impact 2025 was a year of bold, purposeful action. Across CPG, retail, healthcare, financial services and more, we partnered with clients to solve real-world problems using AI; not technology for its own sake, but solutions rooted in context and outcomes.

A month from now, @fractalai turns a year older. Before the celebrations begin, we wanted to pause and reflect. 2025 was a year of rapid AI evolution, economic shifts, and new possibilities. Through it all, one belief quietly guided every decision we made: Client First. Not as a

India Shapes The Next Future! PM @narendramodi met 12 Indian startups chosen for the “AI for ALL” challenge ahead of the India AI Impact Summit 2026. From multilingual LLMs to healthcare diagnostics and speech to video tools, they’re building for India and the world. His message

Ahead of the India AI Impact Summit 2026 to be held in India next month, Hon’ble Prime Minister Mr. Narendra Modi chaired a roundtable with 12 AI organizations selected by the India AI Mission today.​ @fractalai's 2025 reasoning efforts: Fathom DeepResearch, Fathom-Vaidya, and

Talked AI with youngsters from the Indian StartUp world. It was a memorable and insightful interaction, in which they shared their vision and work on how India is transforming the world of AI. It is commendable how these StartUps are working on diverse fields such as e-commerce,

#WATCH | Delhi: Prime Minister Narendra Modi chaired the Roundtable with Indian AI Start-Ups at his residence at 7, Lok Kalyan Marg, earlier today. Ahead of the India AI Impact Summit 2026 to be held in India next month, 12 Indian AI start-ups who have qualified for the AI for

𝐀𝐬 𝐰𝐞 𝐬𝐭𝐞𝐩 𝐢𝐧𝐭𝐨 𝐚 𝐧𝐞𝐰 𝐲𝐞𝐚𝐫, 𝐰𝐞 𝐝𝐨 𝐬𝐨 𝐰𝐢𝐭𝐡 𝐠𝐫𝐚𝐭𝐢𝐭𝐮𝐝𝐞 𝐚𝐧𝐝 𝐨𝐩𝐭𝐢𝐦𝐢𝐬𝐦. We're grateful for the trust of our clients, the partnership of our collaborators, and the passion of our Fractalites who turn bold ideas into real-world impact

Network operations teams were built to manage the present and not predict the future. As telecom networks grow in scale and complexity, the pressure to expand coverage, meet SLAs, and prevent outages is intensifying. But most teams are still working with fragmented data, manual

𝐀𝐈 𝐭𝐡𝐚𝐭 𝐬𝐭𝐚𝐫𝐭𝐬 𝐰𝐢𝐭𝐡 “𝐰𝐡𝐲”, 𝐧𝐨𝐭 “𝐰𝐨𝐰”. That’s the mindset shift Vishal Gupta called out at our London Executive Summit. Instead of throwing shiny tech at the business, he argues every AI initiative should start with a real problem and a clear “why” behind

𝐈𝐟 𝐀𝐈 𝐟𝐢𝐭𝐬 𝐭𝐨𝐨 𝐧𝐞𝐚𝐭𝐥𝐲 𝐢𝐧𝐭𝐨 𝐲𝐨𝐮𝐫 𝐜𝐮𝐫𝐫𝐞𝐧𝐭 𝐩𝐫𝐨𝐜𝐞𝐬𝐬, 𝐲𝐨𝐮 𝐚𝐫𝐞 𝐩𝐫𝐨𝐛𝐚𝐛𝐥𝐲 𝐧𝐨𝐭 𝐮𝐬𝐢𝐧𝐠 𝐢𝐭 𝐛𝐨𝐥𝐝𝐥𝐲 𝐞𝐧𝐨𝐮𝐠𝐡. That insight stood out in our conversation with Rebecca Hull. She emphasized that the biggest challenge in

When Anindya joined Fractal back in 2007, the organization was a tight-knit 70-member team navigating challenges and opportunities in equal measure. What could’ve been overwhelming became his training ground; a place where he learned to bring order to uncertainty, lead with

𝐀𝐈 𝐚𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐞𝐬 𝐛𝐚𝐝 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬 (𝐔𝐧𝐥𝐞𝐬𝐬 𝐲𝐨𝐮 𝐟𝐢𝐱 𝐭𝐡𝐞 𝐩𝐫𝐨𝐛𝐥𝐞𝐦 𝐬𝐭𝐚𝐭𝐞𝐦𝐞𝐧𝐭 𝐟𝐢𝐫𝐬𝐭) That’s the perspective Carlos Soares brings to the conversation, and it’s a timely reality check. For years, analytics promised competitive

We don't lose time because processes are slow, we lose it because our systems don’t understand the information flowing through them. For years, manual reviews, OCR limitations, and rule-based extraction have been the bottlenecks no one talks about. Contracts, invoices, reports;

CPG reinvention isn’t coming from bigger bets but smarter loops. Across the industry, we’re seeing a powerful shift from intuition-led decisions to connected, AI-powered systems that sense change, predict impact, and close the feedback loop across the value chain. What used to

𝐇𝐨𝐰 𝐆𝐂𝐂𝐬 𝐚𝐫𝐞 𝐬𝐡𝐚𝐩𝐢𝐧𝐠 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐞𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞 𝐀𝐈. In a recent The Economic Times interview with Bhuvana Kamath, Sandeep Dutta shared how GCC partnerships help us co-create AI solutions that scale responsibly and deliver real enterprise

Eight years ago, Daria walked into Fractal with no idea how profoundly the journey would shape her. What began as an Executive Assistant role became the foundation for a career defined by reinvention, resilience, and purpose. Step by step, she turned challenges into

𝐒𝐨𝐦𝐞𝐭𝐢𝐦𝐞𝐬, 𝐭𝐡𝐞 𝐫𝐞𝐚𝐥 𝐝𝐢𝐬𝐭𝐚𝐧𝐜𝐞 𝐢𝐧 𝐡𝐲𝐛𝐫𝐢𝐝 𝐰𝐨𝐫𝐤 𝐢𝐬𝐧’𝐭 𝐦𝐞𝐚𝐬𝐮𝐫𝐞𝐝 𝐢𝐧 𝐦𝐢𝐥𝐞𝐬 𝐛𝐮𝐭 𝐢𝐧 𝐦𝐢𝐬𝐬𝐢𝐧𝐠 𝐟𝐚𝐜𝐞𝐬. At Fractal, we love the freedom that hybrid work brings. You can switch up your environment, find your flow from a