Recent analysis shows video content takes the lead in driving engagement. And when to post? Weekdays, especially Thursday and Friday during work hours (9 AM to 5 PM), offer the best results.

Social media marketing is evolving, and platforms like Reddit and LinkedIn are gaining ground. As Meta and X make changes that affect link posts, marketers are shifting their focus to alternative platforms.

Drug samples, once a staple in pharma marketing, are losing their impact. Over the past 4 years, support for samples has dropped by 25%, from $8.5b to $6b. In 2006, 70% of prescriber visits included samples; by 2010, this fell to 55%

With 85% of HCPs reporting that patients mention social media posts during visits, it's clear that social platforms are vital for sharing accurate health information. Despite this, nearly 90% of HCPs believe that pharma is underutilizing social media.

Facebook is heavily used by older generations, with 56% of its weekly users being Gen X or older. The report also highlights varying usage motivations: Facebook users prioritize keeping in touch with friends, while TikTok users are driven by a desire for entertainment.

YouTube’s algorithm is more about viewer satisfaction than just clicks and views. 📈

This evolving search landscape highlights the need for businesses to adjust their strategies to maintain and enhance their digital presence.

As we move through 2024, the social media landscape is continuing to evolve, with platforms introducing new features, addressing legal challenges, and integrating AI. Here’s a look at the latest updates from major social media platforms in June 2024.

Brands are mastering the art of commenting on social media, using it as a tool to boost engagement and connect with audiences.

By simplifying your headlines, you can significantly increase your audience engagement and ensure your content reaches more readers. Try it out and see the difference!

Recently, thousands of internal Google documents have surfaced, revealing some of the secret ingredients behind their ranking algorithm. For a comprehensive look at these findings and actionable insights, explore the full analysis! 📈🔍

W/ 58.1% of physicians turning to these platforms for updates, it's evident that direct engagement with KOLs & peer-reviewed content within a trusted community are key factors driving this preference. 🔗

We're seeing significant engagement on Pinterest, particularly in healthcare.

The beauty of remote work? Your network is no longer limited by geography. Virtual events have been my go-to for meeting like-minded professionals and staying ahead of the curve—comfortably from my own space.

The history of LiveWorld is a testament to the power of remote work. Long before it became a necessity, it was our chosen path, & it has led to incredible benefits. We're sharing insights b/c we believe in remote work's potential to transform work.

The digital landscape is facing a serious challenge, as evidenced by a new study: SEO spam is increasingly dominating Google Search results. In the world of digital marketing, this is a concerning development.

Pharma marketing thrives on insights. Here's what happens when MLR and marketing sync up for success:. • Sharper market analysis.• Richer audience insights.• Smarter, safer campaign strategies. Discover the power of collaboration in our latest article.

Here's my take on what to expect for Pharma marketers in 2024.

Here's my outlook on HCP engagement in 2024.