STOP trusting every “AI SEO” tool you see hyped on your feed. A lot of them promise AI visibility insights. Most deliver vague, surface-level data that’s incomplete or flat-out wrong.
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Common problems I keep seeing 👇 🚫 Misidentified competitors 🚫 No context for where or how your brand is mentioned 🚫 Zero guidance on what to actually do next
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That’s not just annoying. It can waste a ton of time and send your strategy in the wrong direction.
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Pick the wrong tool and you might still rank in traditional search… …but be completely invisible in AI Overviews and LLM answers. That’s already ~1/3 of clicks.
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Smart marketers have moved on from “just Google rankings.” They’re measuring visibility across multiple AI platforms. Not guessing. Measuring.
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So how are they actually doing it? By looking at how AI platforms talk about their brand and industry, not just blue links.
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Semrush’s AI Visibility Toolkit does this by: • Collecting AI platform queries • Analyzing the responses • Turning them into clear, actionable insights No fluff.
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It tracks the AI search metrics that actually matter: 🗣️ Share of voice 📢 Brand mentions 🔗 Brand citations 👁️ Brand perception 🌐 Total visibility
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Don’t build your strategy on irrelevant data. If AI search matters to your business, you need to know where you actually show up. Get your AI visibility report in under 5 minutes 👇
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