Next week, EAB is sharing new research on how agentic #AI is reshaping enrollment marketing. While #highered is flooded with AI promises, our latest study of 5,000+ prospective students shows how students and families actually search, compare, and choose today. We’ll cover: ✅

Hyper-personalization in #EnrollmentMarketing is no longer a nice-to-have—it’s becoming an expectation of prospective students. Examine four stages of hyper-personalization and how to scale correctly. https://t.co/JsZMkonU2F #EnrollmentManagement #HigherEd

Listen or read the podcast transcript to hear from EAB experts on ways that AI-enabled search is reshaping the way digital teams create and structure content for .edu websites. They also explain the metrics that matter most when assessing how prospective applicants interact with

How Adult Learners Decide Where (and Whether) to Enroll 🎓 In this episode of Office Hours with #EAB, Val Fox and Todd Heilman break down what today’s #adultlearners care about most, drawing on insights from EAB’s latest adult learner survey. They explore how rising cost

In our latest insight paper, we surveyed over 2,800 high school students considering #CommunityCollege to understand their needs and concerns. Discover five key findings and how leaders can respond: https://t.co/QMLRL39vRM #StudentSuccess #CommCollege #StudentRecruitment

In a new blog, explore how institutions can align with stakeholder expectations, build broader support, and prove relevance in ways the public can see. https://t.co/Rt6ZKQVQbY #HigherEdStrategy #HigherEdLeadership #HigherEd

Nearly half of #GenZ now use tools like ChatGPT during the college search. Many never make it to a .edu site. For marketing and #enrollment teams, this raises a new question: Does #AI recognize your institution as the trusted source? The right content strategy helps you stay

Find out how VCU is using Navigate360 to transform how it supports students across academics, advising, and financial touchpoints. Watch the Testimonials: https://t.co/PufEkwDa5n #StudentSuccess #AcademicAdvising #Edtech #HigherEd

Stay ahead in #HigherEd with the latest insights from EAB! 🚀 📩 Subscribe to the EAB Briefing and get cutting-edge research on #Enrollment, #StudentSuccess, and more delivered straight to your inbox. ☑️ Don’t miss out—sign up now: https://t.co/QA6RGkCUEB

Check out the blog for tips from a former #HigherEd CMO, EAB expert Val Fox for insights to help you identify and articulate your graduate program’s value proposition: https://t.co/YjONp1dRQA #GraduateEducation #AdultEducation #EnrollmentMarketing

Nearly one-third of graduate enrollment management professionals reported missing their headcount goals for fall 2024. Here are four areas #enrollment teams should focus on to enhance their graduate student recruitment strategies, based on our recent NAGAP survey data.

Supporting military-connected students doesn’t end with an acceptance letter. In this Office Hours with #EAB conversation, Beth Donaldson, MPA sits down with Sydney Matthes of @Service2School to unpack what real institutional commitment to military students looks like in

High application growth isn’t optional anymore—it’s essential. Find out why maintaining enrollment now depends on keeping up with the market’s rising application rates. https://t.co/2uNBab35xf #EnrollmentManagement #EnrollmentStrategy #StudentRecruitment

We’re excited to share that EAB has acquired @more_hybrid , a UK-based leader in digital marketing for higher education 🌍 Hybrid is well-known globally for their AI-powered, tech-forward digital and brand marketing solutions. By joining forces with Hybrid, we can quickly and

In our latest insight paper, we surveyed over 2,800 high school students considering #CommunityCollege to understand their needs and concerns. Discover five key findings and how leaders can respond: https://t.co/QMLRL39vRM #StudentSuccess #CommCollege #StudentRecruitment

Are you where you need to be on fundraising right now? By January 1, most institutions aim to have 65% of their fundraising goal in hand. If you’re not quite there, the next few months matter. That’s why we’re hosting a 30-minute webinar this week for advancement leaders who want

In this #ConnectED25 story, Carmine Biancamano of @gettysburg College shares how gaming helped him move through burnout, job loss, and back to higher ed with renewed purpose. Today, he brings gaming into his advising to connect more authentically with students. His takeaway is