Dan Layfield
@dlayf
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Subscription growth tactics that actually work. Lead Growth @Codecademy from 10m to 50m ARR, PM at @Uber, Product Director @Diligent
Austin, TX
Joined August 2009
The impact of improving churn is massive. Lowering churn from 25% → 10% can increase Lifetime Value (LTV) by 250%. Here are the four “horsemen” of churn you must deal with: • Payment / Technical Churn • Selling to the Wrong Persona • Failure to Deliver Value Fast Enough •
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Churn doesn’t come from one cause. It comes from four. Unless you identify each one and fight them separately, you’ll keep bleeding cash for no good reason
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For subscription products, the hardest churn rate to lower is 35%. Either: 1. You're just missing best practices 2. You have fundamentally the wrong business model.
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@StevenPuri Now he built the same vibe into this amazing product, called The Sukha ( https://t.co/kPfMUVzSrE). I was intrigued, so I tried it. And now I've used it for a few months. I'm hooked, it's a game changer for my deep work sessions. I got much better at blocking distractions!
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if tech companies took all the energy they spent on their april fool’s joke and focused instead on fixing their most broken feature, the world would be a better place 🙊
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A great roundup of everything my colleagues and I learned in @firstround's Product Program on @firstround Review:
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New Free Courses: Learn Amazon #Alexa development and build new skills for yourself and your devices. https://t.co/qA7gaAYAn8
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Hey all you consultants and ibankers keen to get into Startupland - @Codecademy has a killer product job opp'y:
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Announcing our new free course: Learn Responsive Design! Use CSS to make your websites look beautiful on any device. https://t.co/oLK8HTD7My
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Today's the day to save the Internet: take 60 seconds to join the fight for #NetNeutrality.
battleforthenet.com
Act NOW to support net neutrality with the FCC and your members of Congress.
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Episode #10 is up! I chat w/ @dlayf about VR, the pornhub blog, and one thing every entry level pro should do. https://t.co/HDkDseCSKd
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@realDonaldTrump low class white trash Trump is also a sleeze bag
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Listen to @AdPipes talking to @TrustMetrix about understanding the inventory you’re buying & the amount of video
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@programarketer discussing best practices in "Programmatic with a Latin Twist" #PortadaLat #yume #affiperf
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Thanks @AdPipes and @dlayf for having me on to discuss fraud detection and where/why it falls short #adtech #adfraud
https://t.co/4suDVzWGyN
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