Mitch Paone
@DIA_Mitch
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Partner & Creative Director @DIA_studio Graphic Designer, Type Designer @mnkytype, Jazz Pianist. Formerly 👨🏫 KABK, ECAL & HEAD Member AGI @agigraphic
Chamonix-Mont-Blanc, France
Joined August 2009
Too good not to share! Just finished an AI assisted design tool workshop with the 3rd Year Design students at ZHdK in Zurich last week The student work was mind blowing. A peek at a expressive type design software built using camera hand tracking. (student Dana Cavaliere)
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Type dessign research, craft and production timelines are incompatable. They run an and entirely different cycle. Raaaarely any custom brand font will be built for long term durability. Great fonts takes years of testing and refinement.
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Be suspect of a Branding studio that sells type design services.
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First Hot take, Every studio is an everything company now. Strategy Motion, branding, type design. ect... Once we stack all these things under one roof, the work will never make it past a B grade. If you want A+ work collaborate it with A+ specialists that fit a project strategy.
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Real criticism in graphic design used to be a public practice. From Emigre and Eye to Cranbrook debates and Dot Dot Dot, discourse shaped the field. Today it’s mostly gone. Media outlets are just PR funnels. Not critical discourse. I'd like to revive this practice, whos in!?
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The thinking and work I’ve done over the last 10 years, in a typographic and graphic design context, carries deep gratitude to @zachlieberman (openFrameworks), @REAS & @BenFry (Processing), and Jürg Lehni (Paper.js). None of it would exist without their vision and systems 🙇
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My first Serif only 5 years in making 😅
https://t.co/rfwQOwqqM5 first Serif Droped! Contemporary take on a Walbaum / Didone style - generative type tester @DIA_Studio Typeface by @dia_mitch & D’Elisiis / production by Sebastian Carewe
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ICYMI — From broadcast design to generative systems: how motion became the language of modern identity. 🔗 https://t.co/eI4lk4kB2J
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Latest Substack → https://t.co/ImdMbaNDTW An archival essay tracing the lineage of kinetic identity and motion-first frameworks. “Time Is the Material: From Motion Branding to Kinetic Identity.” My new hub for lectures, teaching notes, archival materials, and other fragments.
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2025 and beyond. all you need is a great typographic system / typeface(s) and a solid logo. everything else should be fluid. (fashion already is. hospitality gets a pass.) Branding is now fast fashion. These are the only durable elements. Argue with me :)
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Before she ever touched a computer, Vera Molnar was already coding — by hand. In 1940s Budapest and postwar Paris, she drew or painted systems of lines and shapes bound by self‑made rules /1
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Every agency suddenly has a “Lab.” Every “Lab” suddenly has a “Report.” “Research” has become the latest form of self-promotion. Unloading more critical industry thoughts... https://t.co/uyZkbYvwLf
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Introducing... the new REAS site, now online with nine new illustrated essays: Atomism In Silico CENTURY Caesuras Compressed Cinema Ultraconcentrated Process MicroImage Videos for Music
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And now for something completely different. Fun, fast and furious event identity with @coinbase for Davos collaboration with @BrandNewSchool
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This was the work highlight of 2025 - Nuit Sonores, Lyon Left NYC ended up living in France via 🇨🇭and our only French projects are by far our most experimental. Go figure 🇫🇷 ➡️ https://t.co/lLjFxF3tcf 💚et ➡️
dia.tv
The team at Le Signe in Chaumont, France commissioned us to create the identity system for the biennale internationale de design graphique 2021, titled Viral. How do we genuinely illustrate Viral in...
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https://t.co/SBlml4v2Ze This Friday BCN A lecture on motion as language, systems as instruments, and design as time. 🕐
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Typographic Nerdism: Considering commissioning a custom font for your (tech) brand? 🔍🔍 Sharing a few insights after drawing 14 families and commissioning 2… https://t.co/rBX8vTRtRH
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Came across a great new word recently, courtesy of a great talk by @GaryMarcus at the Royal Society: "Workslop" - Work products, that clearly weren't vetted by a critical human In the words of @baibhavbista , we all need to be "Using AI to think more, not less"
"The Impact of Artificial Intelligence on Human Thought" A big 132 page report. AI is shifting real thinking work onto external systems, which boosts convenience but can weaken the effort that builds understanding and judgment, A pattern the paper frames through cognitive
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