📢 The State of Lifecycle Marketing 2025 is here!. Where are brands focusing their efforts this year? Our latest research shows acquisition and retention remain top priorities. But with challenges in reporting, data integration, and automation, many teams are struggling to

Marketers - how are you actually using AI? . ChatGPT for subject lines? Claude for content? Or a secret tool the rest of us haven’t even discovered yet? . We’re doing a pulse check to uncover how marketers (like you) are utilizing AI. And we’d love to hear from you!. 🎁 First 50

99.89% of marketing emails fail basic accessibility checks, and time may be running out. The European Accessibility Act (EAA) goes into effect on June 28, 2025, making accessibility a legal requirement for emails sent to EU customers. But here’s the opportunity: accessible

📝 Pop quiz: What's the scariest four-letter word that makes marketers want to say OTHER four-letter words?. DATA! Marketers talk a lot about personalization, but here’s the dirty truth: your campaigns are only as good as your data. If your CRM looks like a graveyard of

Say hello to May's Team Member of the Month! Abi Bullinger from the Growth Marketing team! 🎉. Abi’s been making waves across multiple projects—digging into customer insights, launching high-impact campaigns, and collaborating across teams to bring new ideas to life. Her creative

Software isn’t just being built faster. It’s being built by entirely new kinds of creators. 🚀 . AI is changing who builds, what gets built, and how software is found, shared, and scaled. In this new era, the best products will be flexible and adaptable, not just functional. In

We’re feeling the love. 💚 just ranked #5 out of 100 in the 2025 Global Most Loved Workplaces® list! . This recognition means the world to us because it reflects what we're working so hard to build: a workplace that lives our values, empathy,

🚨 HOT TAKE: If all your messaging wings are in one digital basket, things can start to feel a little bland. Missing that flavor your strategy used to have?. We're turning up the heat in our upcoming webinar—with a fiery twist: it's Hot Ones style. 🌶️. Tomorrow, May 29, Cody

Milestone alert: our first-ever billboards are live! 🎉. You can now spot along the highways around San Francisco. This is an exciting step as we expand our brand presence into the real world. If you're in the Bay Area and happen to see one, snap a

🤠 Psst. there's a giveaway at the end of this post. Most user lifecycles stop at retention. But, on May 14th, we're saddling up and riding straight through to expansion: that wide-open territory where long-term growth lives. Our Frontier Firebrands (panelists) Naomi West

Each month, we celebrate a team member who goes above and beyond. For April, we’re proud to shine the spotlight on Kristine Vu {tag], our People Ops Manager, as our Team Member of the Month!. Kristine embodies our core values through her empathy, dedication, and commitment to

Starting a new job in Engineering can feel like a lot—which is why we created Onboarding with Principle: a 10-week email journey designed to help new hires connect with our leadership values from day one. 💡. It’s onboarding, but thoughtful. Swipe to learn more 👉. Then check out

See what's possible 👉

⚡️ New feature: Anonymous messages ⚡️. Now you can message every visitor on your site—even if they haven’t logged in yet. Banners, modals, inline messages—all built with our no-code editor. No email, no code, no developer resources required. ✌️

Lifecycle marketing is having a moment—and we’re diving in. We're cohosting an @exitfivemedia Live session on what great lifecycle marketing looks like in 2025. We’re covering:.✅ How top B2B teams structure lifecycle.✅ What’s working across email, in-app & more.✅ Strategies

RT @FlowsJustflowit: 📢 New partnership alert 🤝 Flows & @CustomerIO.Operators can now connect with Flows through a r….

"Have you thought about A/B testing your email CTA?". Me:

RSVP here 👉

Your onboarding process is the first real test of your product’s ability to deliver value. A seamless experience can transform a user from stuck to fully engaged. Join us on April 17th with industry legends as they break down real-world onboarding experiments and their impact

We’re proud to share that has been named one of the 2025 Most @LovedWorkplace for Diversity!. This recognition reflects our intentional, ongoing efforts to build a workplace where everyone feels seen, supported, and celebrated. A huge part of this comes

🎉 The G2 Spring 2025 badges are here 🎉. Thank you to our amazing customers for your unwavering support and valuable feedback. Your trust inspires us to keep innovating, evolving, and pushing the boundaries every day. Here are some exciting highlights from this quarter:. 🏆