Projects spent millions on ads and barely got any users. They tried influencers, giveaways, Discord shills… still, nothing worked. Then the bros pulled up. Wallets and users finally united, campaigns ran on autopilot, CAC dropped, and retention doubled. Stop guessing. Start

On paper: 100K users. Onchain: 8K. Most projects are haunted by fake metrics and empty wallets. We call it ghost growth. @cryptiqueio is the exorcism.

Most crypto projects are burning money on growth and have no idea what's working. Me and @akshit_varsani_ sat down to talk about the brutal reality we kept seeing: founders with "100K wallets connected" who couldn't answer basic questions about their users. No idea why. No idea

From first principles, let's break down data-driven user acquisition in Web3: Start with the basics: What's a "user" here? Not just a wallet address, but a real person seeking value, whether through DeFi yields, NFT utilities, or DAO governance. I've learned this the hard

We don’t track followers. We track flow.

Cookies guessed. Cohorts prove. And Cryptique connects it all. If Web2 had Google Analytics Web3 has Cryptique. See your growth clearly → https://t.co/2iQS8PdLTw (11/11)

Here’s the new growth loop 👇 1. Measure wallet activity 2. Segment by behavior 3. Reward retention 4. Reinvest where it works Cohorts aren’t just analytics. They’re how you compound growth onchain. (10/11)

Retention 🧠 Forget spam emails. Reward onchain actions that matter. 🎟️ Drop tokens to “streak cohorts.” 🏅 Reward power users. 💬 Re-engage wallets who voted last round. Cryptique helps you identify, segment, and reward automatically. (9/11)

Engagement ⚙️ Web2 guessed who stayed. Web3 *sees* it. Track wallet retention, cohort churn, and engagement cycles across chains. See how 2024 joiners behave vs. OG users all visualized inside Cryptique’s wallet journey map. (8/11)

Acquisition 🔍 Web2 retargeted random clicks. Web3 targets wallets that act. With Cryptique, you can identify: 💰 “Whale cohorts” 🪂 “Airdrop claimers” 🗳️ “Governance voters” Run precision campaigns that actually convert. (7/11)

Here’s why cohorts beat cookies 👇 - No personal data - No tracking pixels - 100% transparent - 100% behavioral And with Cryptique, you can see and track them across any chain in minutes. (6/11)

Examples of Web3 cohorts 👇 🎨 NFT minters active this month 💎 Holders who staked >$1K in DeFi 🚀 Wallets created in Q1 2025 Each one gives you insights on loyalty, conversion, and intent in real time. (5/11)

That’s where cohorts come in. 🪩 They’re like cookies but smarter, cleaner, and 100x more useful. They group users by: 💰 Onchain behavior 🕹️ Product activity 📅 Wallet timelines (4/11)

Instead of browser crumbs, Web3 runs on onchain footprints. Every wallet tells a story what it holds, where it transacts, and when it engages. This is your new data layer: open, verifiable, and anonymous. (3/11)

In Web2, cookies were everything. They tracked clicks, logins, and purchases. A marketer’s dream a user’s nightmare. 😬 Then GDPR, iOS updates, and ad blockers killed it. Now Web3 needs a better radar. (2/11)

The old internet tracked you. The new one helps you understand users without stalking them. Here’s how, and how Cryptique makes it 10x easier 👇 (1/11)

14/ Every wallet tells a story. The best founders are finally listening. We just built the microphone.

13/ Data-aware founders aren’t chasing hype. They follow the chain. They know which wallets matter, which markets activate, and which moves pay back today.

12/ Cryptique exists for this exact cycle. • See which channels drive on-chain value • Map user journeys end-to-end • Ask natural-language questions, get actionable answers From blind marketing → verified growth.

11/ The fix is simple: Wallet segmentation + multi-touch attribution. Connect X → site → wallet → swap/mint/stake → retention. That’s not theory it’s the framework @cryptiqueio automates for you.

10/ Most teams still burn runway on: • Vanity dashboards • One-shot airdrops (<1% retention) • KOL campaigns with zero attribution If you can’t prove ROI at the wallet level, you’re buying impressions, not users.